Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. mobile baer facts emarketer exacttarget flurry kyle lacy mobile apps mobile statistics mobile usage' Digital Passes TV in Share of Time Spent. tweet this ).

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Leading Results Rambings

MARCH 14, 2019

According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary.

Cable 74

Cable Advertisements Advertising Pricing 74

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Convince & Convert

JUNE 27, 2014

63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. Television will remain important to soccer viewers because the large field means that a larger screen is helpful to see what’s going on.

Social Marketing 146

Social Marketing Work Management Marketing Management Emarketing 146

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. advertisers will spend about $38.83

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Bannerflow

DECEMBER 16, 2019

In fact, eMarketer predicts the giants will boast a staggering combined revenue equating to more than half of advertisers’ total programmatic display budgets. The rise and rise of connected TV is driving notable growth in programmatic television advertising. Programmatic TV and audio. The rise of programmatic audio.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Hubspot

JANUARY 27, 2020

eMarketer ). eMarketer ). eMarketer ). The same survey found that the most common device was a smart television, which 38% of participants owned. Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people in the US used a VR product, and 68.7 Statista ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Liveintent

JULY 2, 2018

billion according to eMarketer – ahead of television, radio, and print. Programmatic advertising is now king of the hill, but it’s made enemies along the way. It punched its way to heavyweight status in 2017, taking in $35.85

Emarketing 86

Emarketing Television marketing Advertisements Advertising 86

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer estimates that almost half of U.S. This is nearly a 10 percent increase over last year.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Choozle

FEBRUARY 12, 2021

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. You just see, at least from a traditional television perspective, those rating points increase and the viewership increase.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. This refers to the use of data to identify target audiences through the television programs they watch, and then cross-referencing this information with the websites they visit and the devices they use. That’s about $10 billion more than was spent in 2017, and 82.5% Addressable TV advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Content Standard

DECEMBER 8, 2016

Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer. After all, the amount of time people spend on TV and traditional media is continually decreasing, even as time with digital and mobile rises upward, eMarketer noted in a second report. That’s definitely going to change.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

illumin

JULY 6, 2018

EMarketer estimates programmatic buys will make up 79.3% These video advertisements have often been repurposed television ads, sometimes shortened to 10 or 15 seconds instead of the traditional 30 second format. It has a similar feeling to a standard television commercial as it does interrupt continuous viewing.

Ads 40

Ads Video Marketing Television marketing Emarketing 40

Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. This audio content can be streamed on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Porch Group Media

SEPTEMBER 24, 2019

In particular, more than 51% of respondents ranked linear television as either highly or extremely important. Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Traditional Media Channels. While digital channels are gaining ground, traditional channels are by no means forgotten.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Convince & Convert

MARCH 15, 2013

Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. in 2012 for television, digital, mobile, print, magazines, and outdoor. Jeff’s Social Media Stat of the Week is not your traditional Facebook or Pinterest announcement. The report shows that $6.7

Communities 138

Communities Mobile Advertising Emarketing Stats 138

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. million who watched the televised version on CBS and NFL Network. An eMarketer report from late 2015 predicts that U.S. There will be 5.5 million by 2019.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Contently

DECEMBER 8, 2016

.” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end. ” The digital disruption.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Content Standard

AUGUST 11, 2015

In fact, consumers now spend more time on their smartphones than in front of the TV; consumers spend about 2 hours and 57 minutes on their phone daily, compared to 2 hours and 48 minutes in front of the television, according to Flurry , a mobile analytics company.

Paid Search Agency 40

Paid Search Agency Paid Content Spending Budget Programs 40

Buffer

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. If you sell your least expensive ones, then you’re reducing friction for shoppers even more.

Social Media 98

Social Media Rules Media Click Rate 98

Content Standard

NOVEMBER 20, 2014

Marketing investment will shift accordingly, with mobile-focused spend exceeding desktop spend in late 2016 , according to eMarketer. This shift will accelerate as tens of billions of television dollars seek a new home and consumers continue to shift video consumption to ad-free platforms like Netflix and HBO GO.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Content Standard

MAY 14, 2015

And the stronger the collective tether to smartphones becomes, the more likely it is that television time will diminish. The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. Consumers are devouring branded online video, the Content Standard previously reported.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Moreover, since Facebook Live is not like regular television, it accumulated a great audience – just because the viewers were sharing their views about Brexit with others.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Vision Edge Marketing

APRIL 11, 2012

Social media and marketing doesn’t replace other media, just as radio didn’t replace newspaper and television didn’t replace radio. eMarketer estimates that social network ad spending will be $1.3 It complements other online and offline marketing initiatives. Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

Social media and marketing doesn’t replace other media, just as radio didn’t replace newspaper and television didn’t replace radio. eMarketer estimates that social network ad spending will be $1.3 It complements other online and offline marketing initiatives. Therefore, just like any other effort, a singular strike may not be enough.

Lead Scoring 100

Lead Scoring Lead Ranking Social Marketing Media 100

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Radio was not replaced by the television. So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Choozle

SEPTEMBER 13, 2020

As for the overall market, eMarketer predicts that there will be a 10.5 Powered by private marketplace deals, connected TV advertising brings the benefits of programmatic advertising to traditional TV advertising to reach highly-engaged audiences on their living room televisions.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

Content Standard

AUGUST 6, 2015

Well, this year brands will spend an estimated $574 billion dollars on interrupt advertising , according to eMarketer. Brands spend a little bit of money creating a commercial, and then devote most of their financial resources to playing it over and over again on television and online. So what’s the rub? The numbers make sense.

Paid Content 40

Paid Content Creativity Advertisements Advertising 40

LeanData

FEBRUARY 11, 2016

Local television newscasts and radio reports. Ruth Stevens , president of eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business, said recently that she understands marketing departments are under more pressure because of the perception that everything on digital channels can be measured.

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. First some background for those of you who would not stoop so low as to know who Snookie or what the Jersey Shore reality television show is. Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

LeanData

FEBRUARY 11, 2016

Local television newscasts and radio reports. Ruth Stevens , president of eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business, said recently that she understands marketing departments are under more pressure because of the perception that everything on digital channels can be measured.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40