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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Aligning content with customer personas and journeys ( Digital Agency Network ). Out of the 1.9

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. eMarketing Association Network. Inbound Marketers – For Marketing Professionals.

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. How much does it cost?

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads?

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. This strategy can help businesses save significant recruiting people from communicating and engaging with the visitors on your website on an ad hoc basis. This is not merely restricted to YouTube. Influencer Marketing.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. Sprout Social). Facebook is the second favorite platform for consuming videos after YouTube. Sprout Social).

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

While you can implement tactics such as visiting the competitor website, a better way to streamline this activity is to use a display advertising intelligence tool such as Adbeat or AdClarity. The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. Know the Various Targeting Options.

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