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FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ). Nearly half of all the employees conducting research for B2B purchases are millennials. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” eMarketer ). No deposit, no return. Leaders West ). B2B Lead Blog ).

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JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%). eMarketer ). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). – Videos (63%).

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Webbiquity

APRIL 26, 2010

How do you select the right market research to support your goals? A CMO’s guide to picking the right market research by iMedia Connection. Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42. What strategies and tactics should you employ to maximize business results online?

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FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 2011 Trends: Content Marketing Is Critical by eMarketer. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

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FEBRUARY 28, 2011

. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr. Energy. • Maria Amezaga , Global Social Media Advisor, Shell. • Lanie James – Social Media Specialist, Chesapeake Energy.

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MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. She blogs about marketing strategy, market research, science, oncology, hematology and immunology. Splitting her time between New York, Andover (MA) and elsewhere, the dynamic Susan Kang Nam is founder of Cebisu Research Inc.,

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APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

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OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. eMarketer ). eMarketer ). 66% of new customers use search and online research to find local businesses. ( HubSpot ).

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Webbiquity

DECEMBER 1, 2015

Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Say it with images. Experience: The Blog ).

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JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. by eMarketer.

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JUNE 15, 2015

eMarketer. The reporting and revelations kick off tomorrow with 34 Compelling Content Marketing Stats and Facts. 37 facts on the future of Social Selling vs. Cold Calling , Biznology. Are Social Media Marketers Losing Confidence? State of Search Results: Budgeting Trends [Infographic] , MarketingProfs.

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JULY 14, 2015

eMarketer ). eMarketer ). According to research by Investis, “Facebook was marked down because it did not engage with its corporate audience using the other social media platforms reviewed. Product/brand recommendations on social media mean more to younger people. Among 500 of the largest U.S.

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Stats PR Social Media Social Marketing 80

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AUGUST 11, 2015

eMarketer ). 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. ( The most popular type of content is industry insights. • … while Pinterest means shopping. Facebook accounts for 21% of all social media referral traffic to websites. TechCrunch ). Digital Marketing Philippines ).

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FEBRUARY 21, 2011

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer.

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JULY 28, 2015

80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices. • But getting results isn’t easy. 80% of consumers say they do “a lot of” online research before making significant purchase decisions. eMarketer ).

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FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

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JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. That’s the opening question here, and recent research indicates the answer is a clear “yes.&#

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JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. John Bethune ( @johnbethune ). We’ve Got Algorithms. Who Needs Editors? Thursday, July 1, 2010. Chris Herbert ( @B2Bspecialist ).

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SEPTEMBER 22, 2015

for competitive research. John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. Marketers Adopt Social Media Analytics Tools by eMarketer. 7 Social Media Tools to Boost Your Effectiveness in a Noisy World by Seriously Social. More than 60% of U.S.

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SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Strategists Look Hard at ROI this Year by eMarketer. by B2B Lead Roundtable Blog.

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Social Media Enterprise Management Media Case Studies 100

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MARCH 3, 2015

Twitter Experiencing Massive Growth: New Research by Social Media Examiner. Suzanne Delzio passes along results from four recent research studies indicating a bright future for Twitter. ” 5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends. of Internet users will be on the platform.”

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NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. eMarketer ). eMarketer ). eMarketer ). eMarketer ). ” Just 9% say their importance is diminishing. ( e-Strategy Trends ). Brandpoint ). B2B Marketing Insider ). BizReport ).

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Webbiquity

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. eMarketer ). eMarketer ). eMarketer ). eMarketer ). ” Just 9% say their importance is diminishing. ( e-Strategy Trends ). Brandpoint ). B2B Marketing Insider ). BizReport ).

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SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Plus much more.

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AUGUST 5, 2013

won’t show up in keyword research tools)? eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). eMarketer ). eMarketer ). Really?) ( eMarketer ). What’s the average click-through rate of a link shared on Twitter? Coincidence?

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DECEMBER 2, 2014

eMarketer ). eMarketer ). At the other end of the scale are legal (9%) and market research (8%). ( 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. however, just one-third say their company does a good job at this. i-SCOOP ).

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MARCH 11, 2013

Marketing Research Chart: Does your organization have an inbound strategy? Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).

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AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. eMarketer ). And social media isn’t just about lead generation of course. And their competition. User Experience.

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FEBRUARY 14, 2011

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. You decide.

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NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

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