33Across

DECEMBER 7, 2023

eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will. The post Programmatic Ad Spend Has Gotten More Diverse and Mobile-Dominated appeared first on 33Across.

Spending 62

Spending Ads Emarketing Trends 62

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). eMarketer). Men reported spending 28% more online than women. The post 50 Statistics About Retail Marketing and Consumer Shopping Trends first appeared on V12. Are you an omnichannel retailer? Adobe Analytics ). Retail Dive ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. 10 Top Digital Marketing Trends For 2020.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Bannerflow

DECEMBER 16, 2019

The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. For one day a year, slideshows are cool. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

QuanticMind

SEPTEMBER 29, 2023

This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. For example, trends like fan-remixed content and AI -enhanced video have taken hold, leading to new levels of creativity. eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. Emarketer projects that retail media ad spend in the U.S. No respondents reported being unaware of them.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Contently

NOVEMBER 7, 2016

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Here’s how. Mobile ad spend is booming.

Facebook 128

Facebook Rules Advertisements Advertising 128

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. . The post Online advertising trends to watch: 2019 appeared first on Bannerflow Blog.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. eMarketer ). eMarketer ). Some key trends to watch out for include the following: Digital Video. Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets have increased 25% year over year.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Martech

AUGUST 31, 2022

News and World Report ) 40% said buying back-to-school supplies were a significant budgetary concern, up from 30% in 2021. eMarketer ). News and World Report) 59% expect impact to be moderate or significant ( Numerator ) 51% plan to buy fewer holiday gifts this year ( Salesforce ) 41% expect to spend more than last year.

Emarketing 85

Emarketing Loyalty Pricing Price 85

ClearVoice

JANUARY 10, 2022

The 2021 Q4 Shopping App-ortunity Report details that brand apps like those from Amazon, Target, and Wal-Mart stand head and shoulders above the competition when it comes to awareness of the apps by digital consumers, but eBay, Etsy, and Nike are not too far behind. Coming into 2022, TikTok now has 755 million monthly active users.

Studies 124

Studies Research Emarketing SMS 124

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12. Click here to learn more.

Stats 71

Stats Email Marketing Trends Planning 71

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Consumers report that video content is their favorite type of content to view on social media. eMarketer ). eMarketer ). Two-thirds of bloggers who report “strong results” publish blog content daily. Jumpshot ). statcounter.com ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

QuanticMind

JULY 31, 2023

This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox? Want to connect with Gen Z?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. . The post Online advertising trends to watch: 2019 appeared first on Bannerflow Blog.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Martech Advisor

DECEMBER 26, 2019

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. Learn More: How to Enhance Your Product Offering by Expanding into Mobile with an Open API. All signs indicate that this growth in Japan is not a mere blip.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Bannerflow

MARCH 8, 2019

Plus, in 2019, eMarketer predicts that U.S. The in-house revolution continues… With 91% of those surveyed from the Bannerflow/Digiday State of In-housing report responding that they had moved at least some of their marketing in-house in the past year. advertisers will buy $3.8 ePrivacy: the battle over personal data continues.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

KoMarketing Associates

JANUARY 21, 2020

In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. There are a few key trends to consider for your B2B social media strategy in 2020. In 2019 we created a blog post outlining upcoming 2020 trends in the broadcast industry.

Paid Content 157

Paid Content Social Media Tips Media 157

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Some key trends to this year include the following: Digital Video. Marketers report digital budgets have increased 25% year over year.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. Emarketer estimated that the ad spending on social video in the US increased by 38.1% Social Media Marketing Industry Report ). As with all marketing channels, social media is continually evolving. Social Media Advertising Statistics. during 2018, reaching $7.85

Social Media 58

Social Media Social Marketing Trends Media 58

QuanticMind

MAY 31, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. The interface follows the current Instagram trend of conversations happening more in DMs than public spaces on the app. What’s new in the realms of paid search and social media?

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Future trends. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

QuanticMind

AUGUST 30, 2023

This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Benchmark report: Data at a glance.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

ViewPoint

APRIL 25, 2011

PC: Several reports have been published recently about marketing trends and goals. Lead generation is always high on the list and lead nurturing is trending at the bottom of the heap. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Hubspot

APRIL 21, 2020

The growing trend of using mobile messaging apps for marketing makes sense. eMarketer ). user base by 20% ( We Are Social Digital Report ). user base by 20% ( We Are Social Digital Report ). eMarketer ). eMarketer ). eMarketer ). In 2019, 79% of Chinese internet users reported using WeChat. (

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. What We Can Decipher From the Top Trending Topics. According to research from emarketer , total retail sales will drop 10.5% Regarding the consumption trends specifically, Gingiss made it clear how many of the Trending Topics were connected.

Analysis 231

Analysis Budget Programs B2B Work Management 231

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. These trends span across all demographics, including the once-hard-to-reach older age groups, giving advertisers a wealth of possibilities to engage with all audiences.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Zoominfo

MARCH 12, 2018

Not to mention, nearly 70 percent of marketers reported that programmatic yields a greater return on investment than traditional ad buying ( source ). It’s also important to make stay on top of evolving industry trends and continuously expand your offers. In turn, this delivers a higher ROI. Best practices for programmatic advertising.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Growing viewership. That’s a promising sign. video viewers by 2025, or 165.4 million people. Click here to download!

Paid Search Agency 102

Paid Search Agency Advertising Agencies Advertisements Advertising 102

ClearVoice

JUNE 19, 2023

Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. If you’re ready to cash in on the latest content marketing trends, ClearVoice can help.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Liveintent

OCTOBER 6, 2020

According to Google Trends , searches for gift guides start to pick up each year in early November and peak around mid-December. eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. Tip #3 – Get down with OFP (Order for Pickup).

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118