Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. Emarketer projects that retail media ad spend in the U.S. No respondents reported being unaware of them.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Source: fulcrutech.net According to yet another report by Lyris , businesses using email differentiation reported a 24% rise in revenue.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Image Source: eMarketer. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

APRIL 21, 2020

According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. In 2019, 63% of those polled in a recent Facebook survey said they'd been messaging brands more often on messaging apps than in previous years. eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

B2B Marketing Directions

JULY 24, 2022

Fortunately, three recent surveys provide a more balanced view of consumer attitudes regarding the importance of corporate social responsibility and brand purpose. The findings of these surveys show that while values matter to consumers, their expectations of companies and brands are mixed. In an October 2021 survey of 1,000 U.S.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Porch Group Media

NOVEMBER 4, 2022

According to a survey by Forbes , about 70% of TV watching time occurs through streaming services. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Liveintent

OCTOBER 6, 2020

According to a survey by Retail Touchpoints , 87% of consumers say that a discount offer will most strongly motivate them to complete a digital purchase , followed closely by a loyalty program offer (62%). eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 Before the holiday has even arrived, 23.1%

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

ClearVoice

JUNE 19, 2023

Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. Gartner ) The AI market size value will reach $196.63

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Hubspot

JANUARY 27, 2020

eMarketer ). While 43% of people who report using VR headsets once monthly say they own their own device, 35% of once-monthly VR users say they use a family or friend's device. eMarketer ). eMarketer ). According to a Fluent Survey, 55% of internet users already own some type of smart device. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. Final Thoughts. So what are you waiting for?

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. But why should D2C brands prioritize diversification as we head into the new decade? .” ” It’s not fear; it’s just fact. And they’re not the only ones.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Nurture Them.

Lead Generation 149

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 149

Customer Experience Matrix

MAY 20, 2010

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% However, that’s almost matched by the 38% who report being either somewhat (30%) or extremely (8%) dissatisfied. Additionally, 37% of respondents reported some level of dissatisfaction with the quality of leads social media generates compared to 35% who are satisfied.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Porch Group Media

NOVEMBER 12, 2020

A Cargurus.com report revealed that 55% of shoppers now say they prefer NOT to visit the physical dealership. Capgemini reported similar findings , with 49% of US shoppers preferring to avoid the dealership for financing and deals. According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019).

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Biznology

SEPTEMBER 22, 2016

eMarketer ). RightNow Customer Experience Impact Report ). Aspect Consumer Experience Survey ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( Global State of Multi-channel Customer Service Report ). (Social Media Examiner). GE Capitol).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

ClickZ

AUGUST 8, 2020

Emarketer had expected mobile advertising to grow up to $105.34 Hubspot surveyed 1125 service professionals across the US, UK, Canada, and Australia to understand the state of customer service , teams’ perspectives on customer service, and the tools they use. billion) making the total mobile ad spend budget this year to $91.52

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Porch Group Media

MAY 21, 2019

eMarketer). 82% of marketers report increased open rates with rich email personalization. Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 103

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 103

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). What may come as a surprise is the sudden emergence of “understanding buyers” to a top responsibility in 2016, especially compared to the top duties reported today.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. Hubspot has a research page which allows you to browse through the reports and download it. A Case studies are winners too! percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. 69% of email recipients will report spam based on the subject line.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Only B2B

JANUARY 18, 2018

Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. According to eMarketer 62.6 Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. percent of U.S.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. Hubspot has a research page which allows you to browse through the reports and download it. A Case studies are winners too! percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Porch Group Media

MAY 11, 2021

In a recent survey by Bright Talk and Smart Insights, brands were asked if they had a clearly defined digital strategy in place. The survey found that nearly half (48%) of respondents had no defined strategy at all. Source: eMarketer]. Additionally, only 37% stated they have an omnichannel marketing strategy. Source: Wishpond].

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets have increased 25% year over year. According to a Facebook user survey, the ads seem to be very successful. Sharethrough ). billion in 2019. billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Customer Experience Matrix

SEPTEMBER 29, 2009

a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). Now, this isn’t exactly the same answer as the Unica survey, since the question isn’t limited to data integration. Case closed.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Navigate the Channel

JULY 12, 2023

In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Math is fun! The click-through rate is different.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. eMarketer ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

NOVEMBER 2, 2018

We dug a little deeper into the numbers, looking at a recent report and running our own surveys to see how people search for different types of information. According to a recent report from SparkToro , Google's domination in the area of general search traffic is quite significant, with 90% of web searches taking place on its site.

Amazon 77

Amazon Traffic Google Emarketing 77

ClearVoice

JANUARY 9, 2019

If we told you that more than half of people surveyed have not used visual search, but are somewhat interested or very interested in utilizing it, our guess would be you may have one of two potential responses. In fact, according to an eMarketer survey , only about 10 percent of people have ever used visual search.

Emarketing 40

Emarketing Amazon Customer Surveys Search Marketing 40

Porch Group Media

APRIL 22, 2021

According to recent research by Emarketer, 90.4% However, that’s almost matched by the 38% who report being either somewhat (30%) or extremely (8%) dissatisfied. Additionally, 37% of respondents reported some level of dissatisfaction with the quality of leads social media generates compared to 35% who are satisfied.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71