Meta advertising trends and priorities for 2024
illumin
JANUARY 16, 2024
The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. per user, per hour by 2025.
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