ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. Mobile Advertising: The reigning advertising “hotspot”. billion (pre-pandemic-era) now stands at $134.66

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Contently

OCTOBER 24, 2017

Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Martech Advisor

SEPTEMBER 4, 2019

The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Personalization has grown in importance in mobile marketing over the past few years, with 52 percent of consumers saying they will switch brands due to non-personalized communication.

Personalization 93

Personalization Mobile Advertising Privacy Ad Frequency 93

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

illumin

JANUARY 4, 2024

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Mobile shopping had a come-up In addition to e-commerce, mobile purchasing saw significant growth on Black Friday 2023. Ahead of 2023’s shopping madness, Adobe Analytics predicted that mobile shopping would overtake desktop purchases.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

illumin

DECEMBER 1, 2023

Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Digilant

DECEMBER 16, 2019

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out!

Privacy 52

Privacy Trends Emarketing Mobile Advertising 52

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. eMarketer ). eMarketer ). Mobile devices account for more than 70 percent of YouTube watch time. eMarketer ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 billion in 2019. “The

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Webbiquity

FEBRUARY 13, 2018

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. eMarketer ). MarketingSherpa ). WordStream ). MarketingSherpa ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Convince & Convert

JANUARY 22, 2014

We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. This should ring the “mobile first” bell in your head.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. Facebook’s mobile transformation is almost complete. In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Social networks prove to be the major exception.

Social Media 52

Social Media Allocation Emarketing Media 52

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. The most frequently purchased video advertising is mobile web, with a quarter of media buyers investing over 61% of their digital budget in this channel. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Digilant

DECEMBER 16, 2019

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out!

Trends 40

Trends Emarketing Mobile Advertising Privacy 40

ClearVoice

JANUARY 10, 2022

Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Brands are continuing to find success in mobile apps. This was especially true during the 2021 holiday season in which more than half of mobile shoppers downloaded one or more new mobile shopping apps leading into the holidays.

Studies 124

Studies Research Emarketing SMS 124

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Biznology

JANUARY 11, 2013

Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. Once that trouble is found, it is impossible to measure what will happen, but most kids who have any experience know that it can be extremely unpleasant. You know why. Needles and drills and that smell.

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Porch Group Media

JUNE 9, 2022

– HubSpot 85% of users check their emails on a mobile phone. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. – eMarketer.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

seo.co

FEBRUARY 17, 2022

2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). Consumers are increasingly leveraging their mobile internet connections to purchase items on the go, enhancing the ease and convenience of online shopping. According to Criteo’s latest State of Mobile Commerce study, nearly 30.0%

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. According to Mobile Marketer, Starbucks, Dunkin’ Donuts and Subway are among the QSR brands that are integrating location data into their customer loyalty programs with mobile apps. Around 17 percent of U.S. Enhance Loyalty Programs with Location Data.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Adobe Experience Cloud Blog

DECEMBER 7, 2016

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. For a mobile team planning a large-scale acquisition campaign, these stats are scary.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

Parse.ly

NOVEMBER 14, 2018

We couldn’t help but wonder what was going on with these mobile referrers, and how they affecting were traffic to publishers. From Google’s blog: “Think of it as your new mobile homepage where you can not only search, but also discover useful, relevant information and inspiration from across the web for the topics you care about most.”.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

The Point

JUNE 27, 2018

Take the invitation below from the folks at eMarketer. The body copy includes two text links to the registration page – both of which use action-oriented language (“Register here”, “Reserve your seat …”) There’s also a registration button below the body copy, a critical element if the email is being read on a mobile device.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

KEO Marketing

DECEMBER 29, 2014

Perhaps businesses would be more strongly motivated to speed up their efforts to create a blended experience if they realized the significant impact that mobile has on the buying decision process. A recent eMarketer survey showed that mobile is now the main force driving sales, playing a critical role in the shopping and researching process.

Multi-Channel 48

Multi-Channel Emarketing Mobile Marketing B2B Sales 48

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Hubspot

APRIL 21, 2020

The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved. The growing trend of using mobile messaging apps for marketing makes sense. eMarketer ). eMarketer ). eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Choozle

MARCH 27, 2024

According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. Devices such as mobile phones, laptops, and others used by household members are included in the exposure file. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. Shoppers were also twice as likely to discover new products and brands on a mobile device in 2014 than they were a year prior.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Go Beyond SEO

JUNE 14, 2022

Engage Mobile Users. Not only does Google prefer online video content, but so do most mobile users. According to eMarketer, 75% of all videos are played on mobile devices. So not only is video a good marketing tool, but it’s a powerful search engine optimization (SEO) strategy as well. Watching videos.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185