Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Incorporate Influencer Marketing for Social Media. Let’s dive in.

Paid Content 157

Paid Content Social Media Tips Media 157

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. Emarketer projects that retail media ad spend in the U.S.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.

Advertising Agencies 126

Advertising Agencies Emarketing Validation Touchpoints 126

Porch Group Media

FEBRUARY 26, 2020

How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Who Uses Social Media? Social media is used by consumers across generations.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. This shift towards retail media is reflected in the increasing number of advertisers and agencies already using retailer media platforms.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. So, what are the differences between Meta’s two biggest social platforms – why choose one network over the other? billion up by 5% year over year.

Demographics 65

Demographics Facebook Emarketing Loyalty 65

Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Image Source: eMarketer. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. What is social commerce?

Social Media 98

Social Media Rules Media Click Rate 98

ClearVoice

JANUARY 10, 2022

Other top channels in the report include (2) paid search/ads; (3) organic search; (4) social media; (5) events; (6) direct mail; (7) SMS; (8) video. Social media content marketing studies and research: TikTok solidifies itself as the third-largest social media network. Click To Tweet. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Aligning content with customer personas and journeys ( Digital Agency Network ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. eMarketing Association Network. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Hubspot

AUGUST 31, 2017

We feel you -- because even though we took a summer break, social media networks sure didn't. Social networks are constantly innovating new products and making tweaks that are hard to keep up with, which is why we started writing this monthly social media news roundup. Source: eMarketer / Recode.

Social Media 73

Social Media Facebook Youtube Emarketing 73

B2B Marketing Exchange

JANUARY 24, 2024

To help practitioners address the changing dynamics, eMarketing Strategy’s Ruth Stevens will take the stage with “What’s Working In B2B Marketing: New Developments, New Tools + New Techniques,” where she’ll share what’s real and what’s really working in social media, content marketing and trade shows and events.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Not convinced that social selling will work for you?

Statistics 76

Statistics Social Media Social Marketing Media 76

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% That should be no surprise, as Facebook held 7.4%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 115

Advertising Agencies Paid Content Cost Per Thousand Advertisements 115

Contently

JULY 13, 2016

A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising.

Banner Ads 80

Banner Ads Banners CTR Mobile Advertising 80

Contently

SEPTEMBER 12, 2016

Keeping track of all the most effective social media techniques can be dizzying. Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others.

Stats 60

Stats Social Media Social Marketing Media 60

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Heres my question… If you use social networking tools, Id love to get your input.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Porch Group Media

SEPTEMBER 24, 2019

What are CMOs’ Most Important Media Channels? As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%. Traditional Media Channels.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. It’s our phones, and our downtime, that are driving the growth in time spent with digital media. The dominance of mobile has been visible across Parse.ly’s network of sites. Next year, growth will be 3%.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vision Edge Marketing

APRIL 11, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Liveintent

MARCH 5, 2020

According to eMarketer , the most important digital revenue streams for publishers in 2019 was display advertising (81%), subscriptions (78%), native advertising (75%), events (48%), and ecommerce (31%). Still, even digital solutions once thought reliable have proven to be fair-weather friends, like Facebook video and organic social reach.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . Social media marketing has always been a data and numbers game. At its lowest point, directly after the Cambridge Analytica scandal, only 28% of users said that they trusted the social network. Overall digital ad spending is projected to reach $333.25

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Biznology

DECEMBER 14, 2012

Bear with me because this will lead to an observation or two about social media. Well, I am drawing a direct parallel between how my friend approached something as important to him as his faith and how it looks an awful lot like how we approach social media as marketers. Well, I need to give you a quick back story.

Social Media 80

Social Media Media Social Networks Case Studies 80