article thumbnail

eMarketer: Programmatic Advertising Trends Q4 2023

33Across

eMarketer reports on the top programmatic advertising trends of 2023. The post eMarketer: Programmatic Advertising Trends Q4 2023 appeared first on 33Across. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to.

article thumbnail

eMarketer: Ad Measurement Trends H2 2023

33Across

eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The post eMarketer: Ad Measurement Trends H2 2023 appeared first on 33Across. The report highlights.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is retail media – and why it’s taking over in 2024

illumin

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

article thumbnail

Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script | B2B

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. eMarketer summarized the findings in this chart: 2.

article thumbnail

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. eMarketer ).

article thumbnail

Harnessing the Power of Retail Media in Digital Advertising

Choozle

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

article thumbnail

Where social media fits into a comprehensive programmatic strategy

illumin

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?