| |  Emarketing + Marketo + Podcast + White Paper | 13 articles |
| Page 1 of 1 | Previous | Next | CONNECT THE DOCS MAY 27, 2010  B2B Content Marketing - Less is the New More? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. You pull a two minute excerpt from the audio to create a podcast. Blogs. | CONNECT THE DOCS AUGUST 27, 2010  How should B2B content differ for Business and Technical Decision Maker? Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Marketo's Modern B2B Marketing. Marketing Edge podcast. Blogs. | | | | | |
| CONNECT THE DOCS FEBRUARY 18, 2010  Does 'Being Findable' mean 'Being Everywhere'? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. | CONNECT THE DOCS NOVEMBER 12, 2010  How to measure ROI on creating and marketing content? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing Edge podcast. Blogs. Books. | CONNECT THE DOCS APRIL 29, 2010  The Content Marketing Question: To Gate or Not To Gate? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Podcasts, MP3 files, Interviews. White papers. Patsi Krakoff. | CONNECT THE DOCS JULY 22, 2010  Does your B2B Marketing have Consistent Messages? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Marketo's Modern B2B Marketing. | | | | | | | |
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CONNECT THE DOCS | THURSDAY, JANUARY 21, 2010  ClickInsights: Biggest roadblock to converting marketing leads
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers ( White Paper). Marketing Edge podcast. One of the goals of marketing is to generate leads. Ardath Albee. Blogs. MORE >> -
CONNECT THE DOCS | THURSDAY, MARCH 18, 2010  How to put the "Viral" in B2B Marketing Viral Campaigns?
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Marketing Edge podcast. Read on to get their insights. MORE >> -
CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009  ClickInsights: What was your "Aha" moment in 2009? - Part 2
Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers ( White Paper). Marketing Edge podcast. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketing and Sales Alignment – Marketo eBook (New!). Marketing Edge podcast. Read on to get their insights. Blogs. Books. MORE >> -
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009  ClickInsights: How to make marketing messages memorable?
Marketo's Modern B2B Marketing. Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers ( White Paper). Marketing Edge podcast. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Blogs. MORE >> -
MODERN B2B MARKETING | SUNDAY, MAY 30, 2010 5 Ways to Give Your B2B Marketing Strategy a Makeover
In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. Use content – whether in a blog, in an e-newsletter, through a white- paper or via social networking channels – to educate customers rather than offering a sales pitch. Conduct an interview with an industry thought leader, and turn it into a blog post or podcast for your website. And to help keep your marketing strategy on the cutting edge throughout 2010, subscribe to the Modern B2B Marketing Blog RSS feed from Marketo. Hear your customers. MORE >>
- What does a leads score really mean? - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, MARCH 27, 2008
- Content Design for Nurturing Insights - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008
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