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How should B2B content differ for Business and Technical Decision Maker?

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Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Marketo's Modern B2B Marketing. Marketing Edge podcast. Blogs.

Does your B2B Marketing have Consistent Messages?

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Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Marketo's Modern B2B Marketing.

Does 'Being Findable' mean 'Being Everywhere'?

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Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. 2. Ardath Albee's book eMarketing Strategies for the Complex Sale. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee. Blogs.

B2B Content Marketing - Less is the New More?

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Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. You pull a two minute excerpt from the audio to create a podcast. Blogs.

How to measure ROI on creating and marketing content?

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Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing Edge podcast. Blogs. Books.

ClickInsights: Biggest roadblock to converting marketing leads

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Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Marketing Edge podcast.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

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Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Marketing Edge podcast.

The Content Marketing Question: To Gate or Not To Gate?

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Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Podcasts, MP3 files, Interviews. White papers. Patsi Krakoff.

How to put the "Viral" in B2B Marketing Viral Campaigns?

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Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketo's Modern B2B Marketing. Marketing Edge podcast. Blogs.

ClickInsights: How to make marketing messages memorable?

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Marketo's Modern B2B Marketing. Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. Conduct an interview with an industry thought leader, and turn it into a blog post or podcast for your website. And to help keep your marketing strategy on the cutting edge throughout 2010, subscribe to the Modern B2B Marketing Blog RSS feed  from Marketo. Hear your customers.