Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. Ardath Albee's book eMarketing Strategies for the Complex Sale.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Newsletters. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? 50 newsletter signups (potential leads). Marketo's Modern B2B Marketing. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. 1 marketing initiative for 2010. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Marketing Edge podcast. Tom Pick's blog WebMarketCentral.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100