NuSpark Consulting

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future.

Emarketing 100

Emarketing Optimization Process Leads 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. eMarketer summarized the findings in this chart: 2.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Martech

APRIL 12, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Cost 102

Cost Advertisements Advertising Automation 102

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

NuSpark Consulting

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales. Related posts. No related posts.

Emarketing 100

Emarketing Optimization Sales Cycle Tagging 100

NuSpark Consulting

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales. Related posts. No related posts.

Emarketing 100

Emarketing Optimization Sales Cycle Tagging 100

KoMarketing Associates

JUNE 27, 2019

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. Video Marketing Continues to Grow in Prominence. is set to grow 19 percent to $129.34

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

Porch Group Media

JUNE 9, 2022

As a marketer, you’ve probably heard the saying – “Email will never die.”. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs. How Brands are Using Email as Part of Their Mover Marketing Programs. Why Market to Movers?

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Marketing Insider Group

MARCH 14, 2017

The research by eMarketer has shown a rise in time American adults spend watching video content online. The post 10 Stats About Video that Marketers Need To Know appeared first on Marketing Insider Group. In 2015, the average was 5 […].

Stats 220

Stats Video Marketing Emarketing Impressions 220

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. eMarketer ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. June 7-10, virtual, B2B Marketing Exchange. It’s been a long haul.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Image: eMarketer. of total digital ad revenue, according to eMarketer. Outliers to this narrative — CTV and RMNs — show that regardless of overall trends, there is a marketing imperative to meet customers where they are.

Spending 109

Spending Ads Emarketing Forecasting 109

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

DECEMBER 15, 2021

Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. Digital Content Marketing Studies and Research. More than one-third of marketers plan to increase email marketing budgets in 2022. B2B Content Marketing Studies and Research.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. Disney is one network that is already ahead of the curve here.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. I was thrilled and honored to be featured in the pivotal report highlighting how email is still a leading touchpoint for both consumers and marketers.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Source: eMarketer , August 2022. Read next: Worldwide spend on marketing to hit $4.7

Spending 102

Spending Emarketing Gartner Comparison 102

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: Tell us about what Marketing Interactions does? Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

The Freeman Company

FEBRUARY 27, 2015

eMarketer shares FreemanXP research on how social media usage varies throughout events'

Emarketing 40

Emarketing Promotion Social Marketing Social Media 40

SendX

JANUARY 18, 2021

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Click To Tweet. percent (2020) and 40.8 percent (2021).

Studies 124

Studies Research Emarketing SMS 124

33Across

SEPTEMBER 29, 2023

As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond. The post Post-Cookie Preparation Lags Due to Deprecation Delays and Slow Adoption of New Tools appeared first on 33Across.

Emarketing 62

Emarketing Tools Display Marketing Report 62

illumin

FEBRUARY 22, 2024

According to eMarketer analyst Max Willens , “With Netflix, Disney+, and now Amazon including ads, the pendulum has completely swung, and streamers are essentially forcing advertising upon CTV consumers.” Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. That means many marketers are still following the same old digital blueprint even as the space has evolved. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Digital ad spending in the U.S. will reach $129.34

Emarketing 127

Emarketing Ads Brand Identity Branding 127

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. 50+ eye-opening video marketing statistics. 50+ eye-opening video marketing statistics. Content marketing video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! Source: eMarketer.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. billion in December 2020.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

HG Data

AUGUST 18, 2022

Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to eMarketer, 92% of marketers said ABM was “very” or “extremely” important for their overall marketing efforts. Here’s a quick refresher.

Account Based Marketing 98

Account Based Marketing ABM Emarketing ROI 98

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list.

Advertising Agencies 123

Advertising Agencies Emarketing Validation Touchpoints 123

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98