Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

DAGMAR Marketing

APRIL 5, 2022

Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with. Display ads, also referred to as banner ads, are visually enticing digital advertisements used to promote your brand online. digital ad spend (eMarketer).

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. With over 850 million users in over 200 countries, LinkedIn is a great platform for generating new leads.

Social Media 84

Social Media Work Management Marketing Management Service 84

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Seasonal Sales.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. That should be no surprise, as Facebook held 7.4%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. More and more you see ads that promote the content assets available on a landing page.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. App Promotion Ads can be tailored around different engagement types of conversion actions centered on your app. Generate App Downloads and Engagement.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

ClearVoice

DECEMBER 8, 2020

According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 When browsing publication websites or social media platforms, you might have come across posts with titles such as Sponsored Posts , Promoted Stories, or Recommended for You. Forbes allows brands to promote their content under the BrandVoice program.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). LinkedIn ) On average, your employees have a network reach that is 10x larger than your company’s follower base. eMarketer ). But within marketing, there will always be channels that are part of the overall playbook.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Webbiquity

JANUARY 2, 2013

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ). The Atlantic ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Huptech Web

MARCH 2, 2023

Social media platforms have billions of users, and by promoting products and services on these platforms, businesses can reach a much wider audience than they would through traditional marketing channels. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. There is no doubt that the right affiliate programs can help you promote your brand-related content. You can use Instagram stories and promoting your brand and storytelling.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Digilant

APRIL 1, 2021

According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. For B2B plays, utilize LinkedIn native video ads to ensure you are reaching users in a business mindset as well as to get granular with title and B2B interest targeting. .

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. More and more you see ads that promote the content assets available on a landing page.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. The same old methods won’t work any longer.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. According to the Sprout Social Q3 2016 Index , 57% of users get annoyed when brands are too promotional on social media. For Twitter try to limit your promotional content and instead, be ready to engage with users. Best Time to Post on LinkedIn. Jump to Twitter. Jump to Instagram. Jump to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. This could be anything from creating branded videos on Snapchat, using Facebook Ads , or creating sponsored posts on LinkedIn.

Statistics 76

Statistics Social Media Social Marketing Media 76

Martech Advisor

DECEMBER 12, 2019

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Promote your Free Shipping Day. BlackFriday , too, has compiled Christmas shipping deadlines for courier partners and various stores.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Valasys

OCTOBER 10, 2019

Another study by Emarketer reflects that 90.45 In this blog post, we pass the baton to the Reddit KPIs from the preceding parts where we had elucidated the strategies to define & measure the Social Media KPIs for other popular social channels including Facebook , Twitter , Instagram , LinkedIn , YouTube & Pinterest.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Outbound Engine

MARCH 20, 2020

If you’re looking to spark engagement via social media… Then you should draft tweets, LinkedIn and Facebook posts to promote your business or expertise. If you’re planning your next email newsletter… Then you want to inspire action, beginning with a subject line that snags attention and leads to an open.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. For example, marketers promoting expense management software target the same CFOs, while eCommerce solutions send messages to the same sea of founders. According to eMarketer, digital ad spending in the U.S. There’s a lot of noise.”

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Parse.ly

NOVEMBER 8, 2018

Last year, eMarketer estimated spend on native advertising to be $22.09 Show your partners the value of the promotion that comes along with their sponsored campaign through tracking. Maybe more page views come in through Twitter but the visitors spending the most time with your sponsored post are arriving through LinkedIn.

Sales Cycle 55

Sales Cycle Advertising Agencies Emarketing Distribution 55

distribion

NOVEMBER 9, 2016

Mobile Millennials: The younger the audience, the more apt they are to open and read promotional emails. – eMarketer. He also loves meeting new people – connect with him on LinkedIn or Twitter. – Listrak. – Movable, Ink. – Campaign Monitor.

Stats 79

Stats Email Marketing Trends Work Management 79

Martech Advisor

DECEMBER 17, 2019

An eMarketer report found that Amazon is stealing Google’s share in search traffic (at least in the US) with its search business growing by 30% this year. Use clear descriptors like “big” or “red” instead of very promotional terms like “top” or “best” in the title. Happy selling!

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Valasys

MAY 15, 2020

According to a report from eMarketer , most of the web users prefer watching a video to reading. Promote the Video Content. Marketers can promote their video content on social media channels as well as third-party websites. One can find video carousels easily for a large number of Google searches. Use video thumbnails.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

LEADership

MARCH 3, 2015

Source: eMarketer. In the same study quoted by eMarketer , this year’s number 1 goal for marketers is to improve the quality of leads. There is excitement in sharing news that the sales team has connected with a lot of influential people on LinkedIn. Quality of Leads is the Number 1 B2B Lead Generation Objective.

Lead Generation 40

Lead Generation Generation Leads Lead 40

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape. Website And the list could go on a few more bullets.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Contently

OCTOBER 18, 2016

Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. Meanwhile, artificial intelligence, such as IBM’s Watson or Salesforce’s Einstein, is being promoted as the future of business intelligence. Martech is everywhere.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). You might say your objective is to ‘increase LinkedIn followers by 20% over a six month period’. This cross-promoting of content also gives each post a longer lifespan.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. LinkedIn polls boost business buyers' engagement. MS Office's B2B campaign grows with triggered e-mail. TopRankBlog.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Webbiquity

FEBRUARY 2, 2011

2011 Trends: Content Marketing Is Critical by eMarketer. Developing A B2B Content Promotional Strategy In 7 Steps by Social Marketing Forum. Michele Linn recommends seven questions to ask when developing strategy for promoting your content, starting with “What is your objective?&# (e.g., Share this on LinkedIn.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Directive Agency

MAY 2, 2017

Plus, 87% of B2B marketers use Twitter to promote their content , and they rate Twitter as the second most effective social media website. This means that you retweet them, promote their content, and like and reply to their tweets. Tactic #4: Get them to promote a blog post . Tactic #6: Ask them to be a guest on your webinar.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40