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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Search Engine Land.

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LinkedIn Statistics & How-To Optimize Company Posts in 2022

Meerkat Marketing

LinkedIn continues to showcase that it is a powerful social media platform, especially with its ability to reach a B2B audience. In addition, with the current talent market being as tight as it is, many organizations are turning to LinkedIn to promote their employer brand and search for hard to find talent. at 32.3% (eMarketer, 2021).

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Makes sense. Expertise-based thought leadership (55%).

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What is retail media – and why it’s taking over in 2024

illumin

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55 To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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Programmatic advertising trends to watch in 2024

illumin

Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. Networks’ opening up to programmatic advertising According to eMarketer, in 2023 more TV networks opened up to the idea of greater budget fluidity.

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Meta advertising trends and priorities for 2024

illumin

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025. Follow @illuminHQ

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

According to eMarketer analyst Max Willens , “With Netflix, Disney+, and now Amazon including ads, the pendulum has completely swung, and streamers are essentially forcing advertising upon CTV consumers.” Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ