Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. million people) now use a voice assistant monthly, up from less than 10% in 2018.

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

SnapApp

AUGUST 3, 2016

So what do they need to know about hacking audience attention spans with interactivity? In this post, we’ll examine some stats that indicate how interactive content is effective for the ever-shrinking attention span, as well as what aspects make it so engaging for users. Why Interactivity Works for Short Attention Spans.

Emarketing 48

Emarketing Storytelling Class Interactive Marketing 48

ANNUITAS

FEBRUARY 9, 2012

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Ardath is the CEO of Marketing Interactions. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. What can we do to change that?

Marketing & Strategy 93

Marketing & Strategy Buyer Personas B2B Emarketing 93

The Point

JUNE 27, 2018

Take the invitation below from the folks at eMarketer. The three bullets offer specific, tangible reasons to attend: a data-packed discussion, seven must-know best practices, an opportunity to interact. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect. Specific, Concrete Benefits. Click To Tweet.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Biznology

JUNE 23, 2017

eMarketer ). Facebook uses metrics based on social interactions like: reach , engagement , page views, and likes. Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Convince & Convert

JANUARY 22, 2014

Therefore, apps are becoming the dominant form of digital interaction. Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. mobile baer facts emarketer exacttarget flurry kyle lacy mobile apps mobile statistics mobile usage'

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

SendX

JANUARY 18, 2021

Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. What Is Customer Experience?

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. eMarketer ). eMarketer ). eMarketer ). eMarketer ). And, why would they choose to interact with your brand on a platform? Mark Zuckerberg ). Statista ). Statista ). In the U.S.,

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

ClearVoice

JULY 6, 2021

Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). Conversion rates for videos with interactive elements at the end of the video are significantly higher than videos with interactive elements in the middle of a video. eMarketer ). eMarketer ).

Stats 98

Stats Video Marketing Planning Emarketing 98

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Dynamic in-game ads Interstitial ads are interactive ads that cover the entire screen, often during the game’s natural pauses (like a break in between levels). Having interactive components also leads to both brand recognition and consumer participation.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Dynamic in-game ads Interstitial ads are interactive ads that cover the entire screen, often during the game’s natural pauses (like a break in between levels). Having interactive components also leads to both brand recognition and consumer participation.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

MARCH 5, 2024

When a user interacts with an advertisement, the MAID is sent to the advertiser, allowing them to track the effectiveness of the ad and personalize future advertisements for the user.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Hubspot

JANUARY 27, 2020

For years, researchers have hypothesized that virtual reality, which provides viewers a completely immersive and interactive 360-degree visual experience, will hold the best opportunities in gaming , entertainment, and academic industries. eMarketer ). eMarketer ). eMarketer ). Image Source: eMarketer. In 2019, 42.9

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

QuanticMind

MAY 31, 2023

Amazon Builds AI Search Experience [:02] Amazon is reportedly “reimagining search with an interactive conversational experience.” ChatGPT itself, however, is earning a lot more traffic and should continue to grow, according to eMarketer predictions.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. To personalize content, analyze how customers interact with it. Peel back the layers to understand interactions. You can track all their interactions and usage. You may assume B2B companies are all in with content marketing. It is a top tactic. And, adoption rates of digital content marketing are high.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Ranking 290

Liveintent

MARCH 7, 2023

According to eMarketer, US digital retail media ad spending will reach $61.15 However, the reality is that non-endemic advertising enables retailers to further capitalize on interactions between them and their audiences — it creates more opportunities for revenue rather than minimizing them.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62

Liveintent

MARCH 5, 2020

According to eMarketer , the most important digital revenue streams for publishers in 2019 was display advertising (81%), subscriptions (78%), native advertising (75%), events (48%), and ecommerce (31%). .” It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why?

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 85% of consumers watch videos without sound and marketers should focus on creating interactive, live, and immersive videos, and providing captions to reach those viewers ( DigiDay ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Biznology

MAY 8, 2019

Mobile will account for over 70 percent of digital ad spend this year, according to eMarketer. They can be interactive and relatively easy to produce. Track how people use your website and which pages are the most popular so you can use that information to improve the experience.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

DAGMAR Marketing

APRIL 5, 2022

Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with. digital ad spend (eMarketer). About PPC Advertisements. This methodology has been proven to be advantageous to businesses like yours in a variety of ways.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Zoominfo

MARCH 12, 2018

While traditional advertising purchases involve RFPs, estimates, and face-to-face interaction, programmatic advertising relies on technologies and algorithms to buy online ad space. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Liveintent

JANUARY 11, 2021

But when it comes to interactions with brands and publishers, if anything, Slack is making email stronger. ” With Slack promising to handle many of the workday interactions, there’ll be more room in the inbox for customers to engage with their opt-in content and consume messaging from their favorite brands.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Interactive ad formats. Created specifically for in-app ecosystems, these interactive ad units effectively capture user attention and provide them with additional benefits. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

ClickZ

AUGUST 8, 2020

Emarketer had expected mobile advertising to grow up to $105.34 Digital advertising, marketing, and customer interactions have been some of the most engaging articles along with data-driven attribution. Making every interaction with customers matter. billion) making the total mobile ad spend budget this year to $91.52

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Liveintent

APRIL 26, 2022

People expect personalized interactions from companies. Personalization isn’t an add-on bonus for consumers, either: Over 70% expect companies to deliver personalized interactions and 76% get frustrated when they don’t receive them. You can consume it how you want, when you want, without all the noise around it.”

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Aberdeen

JANUARY 24, 2020

What the buyers seek from content is interactivity. According to Cisco , 91% of buyers prefer interactive content over static. Video marketing allows room for higher engagement, memorable interactions, and meaningful human connections. According to eMarketer , by 2020, 86.2% Programmatic Ads . will be programmatic ads.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Porch Group Media

FEBRUARY 26, 2020

We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. According to recent research by Emarketer, 90.4% Who Uses Social Media? of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Ranking Lead Scoring 82

Bannerflow

MAY 22, 2023

Enhanced Engagement CTV offers a more immersive and interactive viewing experience compared to traditional TV. Advanced Ad Formats and Interactivity CTV provides opportunities for advertisers to utilise more engaging and interactive ad formats.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Convince & Convert

MARCH 22, 2013

Jeff focuses on another eMarketer statistic about smartphone penetration: eMarketer has basically predicted a slowing adoption rate for social media on smartphones so that by 2017, about 49.7% ” via eMarketer. ” via eMarketer. Social Media Stat of the Week: Social Still Not for Everybody. See you next week!

Emarketing 129

Emarketing Personalization Social Media Marketing Management 129

ClickZ

JULY 8, 2020

In a few short months, COVID-19 has impacted nearly all aspect of daily life – from where we shop and eat to how we workout and interact with one another. According to its latest forecast, eMarketer predicts that click-and-collect will account for 8.2% Consumers crave convenience and 1:1 brand interactions.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Hubspot

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. eMarketer ). Livestream ). Livestream ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. People’s attention spans aren’t getting longer, so interactive and attention-grabbing content breaks through best. Source: eMarketer.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

KoMarketing Associates

SEPTEMBER 16, 2020

eMarketer reports that “US B2Bs will spend $8.14 B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19 ”. “As One area of personalization that has evolved considerably is advertising, especially in 2020. billion on digital ads this year, up 22.6%

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Martech

MAY 13, 2022

eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. banners), video newsfeed ads on social apps, Stories ads (which can include images, video, text, and interactive features,) and multimedia ads that interrupt you in the middle of your favorite mobile game.

Mobile Marketing 116

Mobile Marketing Work Management Marketing Automation Services Marketing Management 116