How to Generate the Leads that Sales Wants with Paid Social
Adobe Experience Cloud Blog
JULY 6, 2018
So now it’s time to fire up the ads and watch as your leads turn into revenue, right? While a high quantity of leads can undoubtedly be good, it’s not enough. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance.
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