Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Retail is predicted to spend $73.55

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Fortunately I had great support from some wonderful people who I consider luminaries in the industry. Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Spring wasn’t the only thing springing to action. This year’s POSSIBLE kicked things off this season and has been more collaborative and enriching in its second year.

CMO 52

CMO Emarketing Work Management Buzz 52

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. While this level of transparency is not a common practice in the industry just yet, marketers should be looking for a partner that aims to achieve it with their own attribution models.

Advertising Agencies 120

Advertising Agencies Emarketing Validation Touchpoints 120

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). Across all industries, the average email open rate is 17.8 percent open rate — the highest of any industry. eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ). statcounter.com ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Anyword

JANUARY 31, 2019

Whenever we gather with a group of publishing industry professionals, no matter the focus of the conversation, we hear the same question come up over and over again: what news sources do you read to stay up to date with the industry? Here are their suggestions, as well as some Keywee favorites: Industry Sources. Marketing Land.

Storytelling 44

Storytelling Emarketing Aggregators Newsletter 44

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. This trend is expected to continue, as eMarketer forecasts that over-the-top (OTT) subscribers in Western Europe will increase from 133 million in 2019 to 159 million by 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Onalytica B2B

AUGUST 17, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. Why does the industry need this guide? But teenagers do eventually mature, they just need some guidance along the way.

Paper 0

Paper Practices Work Management Emarketing 0

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

Choozle

MARCH 27, 2024

Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 Retargeting Past Purchasers : Particularly impactful for brands in industries like CPG, F&B, and apparel, retargeting past purchasers serves as a potent method to re-engage with an existing customer base. billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. As technology and consumer expectations evolve, the TV advertising industry must remain agile and forward-thinking to stay ahead of the curve. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. Get MarTech! In your inbox.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Bannersnack

JULY 17, 2019

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services.

Ads 109

Ads Emarketing Television marketing Advertisements 109

KoMarketing Associates

JUNE 29, 2016

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Google Analytics.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Bannersnack

JULY 8, 2022

11 minutes read Staying relevant in the financial industry is nothing but challenging. The chart below shows that the US financial services industry’s digital ad spending is on the rise, with eMarketer expecting digital ad buyers in the US to spend about $30.75 Naturally, digital advertising plays a big part in it.

Advertisements 52

Advertisements Advertising Ads Examples 52

KoMarketing Associates

JANUARY 21, 2020

In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. Try giving a behind the scenes look at office culture and employee engagement, or sharing different insights for your industry in the form of tips or snippets from blog posts.

Paid Content 157

Paid Content Social Media Tips Media 157

Choozle

MARCH 20, 2024

figure, showcasing the immense growth potential within the industry. According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. This starkly contrasts with the current $24.6B

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Content Standard

NOVEMBER 16, 2023

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Factors such as economic conditions, industry trends, and technological advancements can all impact the buyer’s journey.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

B2B Marketing Exchange

JANUARY 24, 2024

To help practitioners address the changing dynamics, eMarketing Strategy’s Ruth Stevens will take the stage with “What’s Working In B2B Marketing: New Developments, New Tools + New Techniques,” where she’ll share what’s real and what’s really working in social media, content marketing and trade shows and events.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Outbrain

JANUARY 14, 2019

It’s working for them-eMarketer forecasts that in 2019 Google and Facebook will earn 60% of global digital advertising revenues. Journalism, once a prestige industry, has been commoditized. The post Tough Choices Ahead for the Publishing Industry appeared first on outbrain.com.

Advertising Agencies 39

Advertising Agencies Terms and Conditions Emarketing Custom Publishing 39

illumin

MARCH 5, 2024

But how exactly is the mobile world doing that, and how is going “cookieless” impacting the industry? According to eMarketer , cookies were used for 78% or more of programmatic ad buys across industries as of late Q3 2023, with many advertisers still increasing their cookie ad spend.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

FEBRUARY 14, 2022

A lot of the talk was about the advertising industry, about brands and publishers, about ad tech. Ruth Stevens , President, eMarketing Strategy. We devoted a lot of space last week to discussing privacy and the potentially huge impact on addressability if privacy really does become paramount for consumers and legislators.

Best Practices 86

Best Practices Emarketing Privacy Internet Marketing 86

ClearVoice

OCTOBER 14, 2022

Content marketing effectiveness relies on adapting content strategies to meet the industry’s and consumers’ changing needs. The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). The global content marketing industry is expected to grow by $417.85

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Only B2B

JUNE 21, 2023

These success stories will showcase how personalized ABM, targeted ABM, and other approaches have delivered remarkable results for companies across various industries. A report by eMarketer predicts that programmatic advertising spending will reach $68.87

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Industrial Marketing Today

JULY 7, 2011

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. In my experience that does not happen often enough and the end result is usually the industrial distributor blaming his Website for not producing enough leads and sales. Grainger, Inc. Need to create a bulk order?

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Hubspot

JANUARY 27, 2020

While many of the major emerging technologies are getting more accessible, you could also still be wondering, "Which might be worth investing in for my industry specifically?" eMarketer ). The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). eMarketer ). eMarketer ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Liveintent

MAY 18, 2023

Emarketer projects that retail media ad spend in the U.S. Retail media is good for advertisers: Regarding RMNs’ future impact on the ad industry, 88% predict a positive effect through new opportunities for brands to reach customers. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. You can try using influencer search tools like Grin to search for the ideal influencers in your industry. Conduct webinars on topics related to your industry.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Porch Group Media

AUGUST 10, 2021

Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. This this is a high-level overview and varies by industry. . However, these numbers vary by industry. for the Automotive industry, and as low as 18.0% However, these techniques vary by industry.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Zoominfo

MARCH 12, 2018

It’s also important to make stay on top of evolving industry trends and continuously expand your offers. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Check for integrations. It’s rare for any software to work in a vacuum these days.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Go Beyond SEO

JUNE 14, 2022

You have to work to gain your customer’s trust, especially if you’re handling sensitive matters or if you’re in an industry that many people are unfamiliar with ( like SEO ). According to eMarketer, 75% of all videos are played on mobile devices. People want to see and hear other people. Boost Your SEO Efforts. Watching videos.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Liveintent

MARCH 7, 2023

The industry is abuzz with talk of non-endemic advertising. According to eMarketer, US digital retail media ad spending will reach $61.15 And where there’s talk of non-endemic advertising there’s talk of retail media networks. By selling media to non-endemic advertisers, retailers can unlock an entirely new revenue stream.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62