Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JUNE 7, 2013

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. Yet at the same time, they want to be active participants in shaping brands, and they want to “co-create” products and services. We’ll do something on it here on the HubSpot blog, too. 3) YouTube Is Crushing it on Mobile.

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Vidyard

DECEMBER 17, 2020

Video Publishing and Production 2.3 YouTube Statistics 3.7 Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

JULY 14, 2013

How Millennials Shop Online, From eMarketer. eMarketer released some interesting data on how millennials shop online, detailing things like how much time they spend shopping online and what types of products they prefer to purchase online versus in-store. Learn more about millennial shopping habits over at eMarketer.

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Hubspot

JANUARY 21, 2011

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Further research showed that even though Facebook and Youtube were popular sites only a third of the online population used both. Connect with HubSpot :

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 YouTube Statistics 3.7 Get the insights you need to craft a video strategy that works. Social media, websites, and YouTube are the most popular places to distribute video content. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. 26% of adults are almost always online. Optinmonster).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JANUARY 27, 2015

Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. But this time, I''m an Adjunct Professor, teaching my first class: eMarketing. and The Coca-Cola Company. Twenty years later, I''m back at Bentley.

Planning 28

Planning Class Paid Search Agency Generation 28

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 emarketer ) In 2023, U.S. Let’s begin! billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Hubspot

NOVEMBER 18, 2020

They’ve demonstrated more-than-passing interest in your products or services, and can evolve into high-value, qualified leads — provided you build trust and offer genuinely helpful content along the way. Once you’ve installed pixel, you can create retargeted ads for people who have visited a specific blog post or product page.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. eMarketer ). eMarketer ). Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). MediaPost ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

AUGUST 20, 2019

Emarketer ). 54% of social browsers use social media to research products. 53% of users say they bought a product they first saw on Twitter. eMarketer ). YouTube Statistics. YouTube is the preferred form of social media marketing worldwide. Most of YouTube’s user base is male. billion users worldwide.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Single Grain

JUNE 21, 2023

Work With Us Learning Through Practical Experience Staying up to date on the latest trends in digital marketing is vital for the success of any brand. Monitor results, identify what works, and optimize accordingly. Look for recent YouTube videos that provide up-to-date tactics and strategies.

Paid Content 98

Paid Content Practices Advertising Agencies Paid Search Agency 98

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. Emarketer ). Emarketer ). We believe three things absolutely: 1. Content marketing is necessary to efficiently build your business. Content Marketing Institute ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. There may be other social media sites that are important to you -- Google+, Quora, or YouTube, for example. If I worked at Dunkin' Donuts, I'd say that Starbucks takes the cake.

Social Media 28

Social Media Media Analysis Network Marketing 28

Vidyard

JUNE 20, 2019

From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. Get on the second largest search engine in the world With over a billion users who watch over 250 million hours of video each day , YouTube is the second largest search engine in the world.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Webbiquity

APRIL 3, 2012

On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. The Seven Performance Metrics that Matter Most by eMarketer. But personally, I still prefer the old version.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

ClearVoice

DECEMBER 19, 2018

In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement. So all your hard work is potentially getting ignored? People are watching over a billion hours of video on YouTube every day. Saturation point? We’re living through a content explosion. Campaigner.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

SnapApp

DECEMBER 4, 2017

Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . With content marketing, you can place an ad for your product in an article that ranks for a very specific, high-converting keyword. Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

SEPTEMBER 22, 2014

Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. HubSpot’s 2014 State of Inbound report shows that demonstrating return on investment (ROI) is the top challenge among marketers.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 22, 2015

Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+. for competitive research.

Social Media 100

Social Media Tools Media Enterprise Management 100

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 So let's pretend that your customers aren't on social media, or that you work for someone who thinks they aren't and, as such, doesn't see the point in investing in a social media marketing program. Here's what comes up for HubSpot , for example: Notice all those orange call-outs?

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. A few years later, CareOne followed it up with communities on Facebook, Twitter, and YouTube that require no registration.

Social Media 28

Social Media Service Media Paid Search Agency 28

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. And Pinterest is no different!

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Content Marketing Institute

JANUARY 29, 2018

Christopher announces his books, speaking engagements, and product offering in his newsletter. For example, the Spin Sucks editorial calendar includes two weekly content curation columns: Gin and Topics for YouTube videos and The Big Question for Slack group discussions. Add value for your audience in the form of editorial commentary.

Curation 111

Curation Examples Content Paid Search Agency 111

Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100