B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX).

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Onalytica B2B

AUGUST 17, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. But teenagers do eventually mature, they just need some guidance along the way. The exact same goes for influencer marketing. .

Paper 0

Paper Practices Work Management Emarketing 0

Liveintent

OCTOBER 6, 2020

Here are a few unique ideas to help you stand out from the pack: Gifts for sustainable or ethical shoppers. Gift ideas for working parents with kids at home. eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. How do you utilize automaton to help your content and data actually improve the business? We need to be thinking about automation of that instead to cut down on your work and make it do-able. 0:00 Intro. 31:25 Outro.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JUNE 23, 2017

eMarketer ). While they may log-in from work so business interests are also on their mind, Facebook is inherently more B2C. Do these criteria help you decide which is better suited for your needs? Do you need help with your Facebook or Google ad buy ? digital ad revenue last year. ( Should you be using one or the other?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Hubspot

APRIL 21, 2020

When I'm at work, I'll use our office's instant messaging tools to chat with my colleagues. As an individual, you might love how they help us stay connected to our loved ones. The truth is, mobile message marketing works -- and it's not new. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 If your brand is already selling through these retail channels or simply interested in exploring the potential of retail media, our team is here to help. billion in 2024. Let’s elevate your brand together.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). It’s much easier to buy into the myth that your display ads are working. appears to come out.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

illumin

NOVEMBER 10, 2023

The company is also working on other updates. According to eMarketer , Treads users are continuing to climb steadily, in pact with new Instagram users. These developments should help Threads get ahead, but they are also proving that users are loyal to the platforms they love and changing their daily habits is difficult.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Here, we will take a look at how chatbots and email marketing work in conjunction. What's more — they seem to take only half the time to make!

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Hubspot

JANUARY 27, 2020

On my train ride home from work, I'm taking Snapchat selfies using AR filters. But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers. eMarketer ). eMarketer ). The AR/VR market is currently estimated at $1.6 billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

KoMarketing Associates

SEPTEMBER 16, 2020

This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before. It may also help you find a positive path forward at a time when there is so much uncertainty. eMarketer reports that “US B2Bs will spend $8.14 Embrace Personalization.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. And they need help. These steps can help you improve your strategy. You’ll need to do some prep work before mapping. For example, being role-specific might be helpful. If onboarding goes south, all your hard work will be for naught. Work with onboarding teams to get this right.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Zoominfo

MARCH 12, 2018

With help from AI components, programmatic processes vast amounts of valuable data-points, to more accurately serve relevant messages to the right audience, in the right location, at the right time. It’s rare for any software to work in a vacuum these days. Why do companies need to make the switch to programmatic advertising?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. This digital trail also helps marketers identify the influencers who enabled this success of a campaign. Such techniques help marketers get a better grasp over the effectiveness of these different channels.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. Relevant, high-quality content can help leads start flowing in. A proactive, helpful approach can attract the attention of prospective customers. You can even create your own ads with the text ads feature and pay for only those ads that work (pay per click). Leverage LinkedIn. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

JANUARY 21, 2020

This isn’t all bad news however, because those companies willing to invest in paid social media advertising saw better performance than expected in 2019, according to a report from eMarketer. They can showcase either company employees, or industry experts / influencers, and will help to bring valuable insights to your audience.

Paid Content 157

Paid Content Social Media Tips Media 157

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Liveintent

FEBRUARY 7, 2019

According to eMarketer the triopoly accounts for more than 60% of digital ad spend. Astrology acknowledges that “it has more than 4 million email subscribers across 15 different email newsletters,” many of which we help them to monetize more effectively and efficiently. has been a longtime partner of LiveIntent.

Amazon 96

Amazon Emarketing Newsletter Facebook 96

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. when people head home from work. Next year, growth will be 3%. But by 2020?

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Parse.ly

JANUARY 22, 2019

And it’s working for her team: Sky’s readership among 22- to 44-year-olds has grown 32% in the past year and they’ve found that people are spending more time with the magazine. eMarketer: Don’t make your content frustrating on mobile. Mobile is driving growth in time spent with digital media , according to data from eMarketer.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Liveintent

JULY 7, 2021

According to eMarketer, spend for native display will reach $57.27 Without all the manual work, sellers of newsletter ad inventory can reallocate resources to more important tasks. You can also run multiple campaigns simultaneously, helping to increase trafficking velocity and yield. Run multiple campaigns with dynamic ads.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Hubspot

OCTOBER 10, 2018

And according to Ben Winters of Ideoclick -- a company that works with companies to optimize online sales -- Amazon's ad revenue is growing at 5X the rate as Google's. Source: eMarketer. Source: eMarketer. Amazon is now the third-largest digital ad platform, behind Facebook and Google. Market Dominance Could Take Time.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Convince & Convert

JULY 17, 2017

billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Analytics software was selected as the most-needed resource for marketers in 2017 to do their best work, by both brands and agencies. percent of brands and agencies said publishing software would help them do their best work.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Biznology

OCTOBER 14, 2015

You need to get a grip on customer data, and figure out how to put it to work for your business. This seminar will help. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Stevens & Tate

APRIL 1, 2020

In spite of lockdowns and precautionary measures taken by operator and owners across the country, however senior living communities remain open for business-and sales and marketing teams are remaining busy but working in drastically different ways than usual. Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

KoMarketing Associates

JANUARY 2, 2018

In an effort to ensure time can be invested in cross-training endeavors, try to add “holds” or other sensible reserved times to your calendar to help mitigate unsuspecting or last minute scheduling. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Biznology

MAY 8, 2019

These three effective digital marketing tactics that will help you gain positive business results. Low quality, irrelevant content will negatively impact your brand, while high quality content will help you establish thought leadership, improve your relationship with your audience, and enhance your brand image.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Convince & Convert

JUNE 27, 2014

One of their challenges that social can help overcome comes from expanding to new regions. ” Working with those vendors, Dana never has a shortage of great content to share with Sprouts’ followers. 63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer.

Social Marketing 146

Social Marketing Work Management Marketing Management Emarketing 146

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 Let’s look at an example to understand how this works. billion in 2023 to $106.12 billion by 2027. What is Retail Media Advertising? Let’s take a closer look.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 Let’s look at an example to understand how this works. billion in 2023 to $106.12 billion by 2027. What is Retail Media Advertising? Let’s take a closer look.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Liveintent

JANUARY 11, 2021

Sure, the platform connects colleagues and helps them collaborate on teams and projects. As] the adoption of productivity tools like Slack lighten the email load and make work more efficient, the opportunity for publishers who send email with marketing units in them or brands who send marketing messages grows.”

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Zoominfo

OCTOBER 22, 2019

With help from AI components, programmatic processes vast amounts of valuable data points, to more accurately serve relevant messages to the right audience, in the right location, at the right time. Check for integrations It’s rare for any software to work in a vacuum these days. This number is expected to rise to 85.2%

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100