Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. Senior tech leaders: “50% of respondents say they prioritize” B2B content that helps “them achieve a specific end goal. Strong brands help close B2B sales deals. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.”

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Sword and the Script | B2B

AUGUST 29, 2023

eMarketer summarized the findings in this chart: 2. eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. eMarketer says it’s because social media is getting younger. Consider the following: 1.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Crimson Marketing

MARCH 19, 2015

” Source: eMarketer. The post How To Hurt and Help B2B Innovation appeared first on. To remain relevant and outpace the competition, professionals must take a well-rounded approach, be open-minded and actually put ideas into action.” Image: Courtesy of TABBERT. Corporate Marketing Other Interesting Topics'

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. When I was invited to help launch a start-up B2B software company, it was a new challenge and time for a change.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Liveintent

APRIL 26, 2022

With that in mind, let’s check out four key findings from the McKinsey report that prove the power of personalization — and look at how email can help. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. People expect personalized interactions from companies.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. It helps for marketers to put themselves in the consumer’s shoes when creating content. Digital ad spending in the U.S. will reach $129.34

Emarketing 127

Emarketing Ads Brand Identity Branding 127

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. This trend is expected to continue, as eMarketer forecasts that over-the-top (OTT) subscribers in Western Europe will increase from 133 million in 2019 to 159 million by 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. It’s a compass that can help guide marketers when optimizing their culture campaigns. Clean performance data helps marketers refine their overall strategies based on the outcomes of their CTV ads.

Advertising Agencies 120

Advertising Agencies Emarketing Validation Touchpoints 120

Porch Group Media

JUNE 9, 2022

7 in 10 movers say they wish they had more resources to help them during the moving process. While about 60% of moves happen during the summer, people move year-round 1 in 4 new movers say they use information they receive by email to help inform their purchase decisions. – eMarketer.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). eMarketer ). 41 percent of social media users say it helps them feel more connected to others in real life. eMarketer ). eMarketer ). eMarketer ). statcounter.com ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Since then, they have had to increase their estimates in subsequent reports.

Social Media 52

Social Media Allocation Emarketing Media 52

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Because these developing techs could help you improve your customer service and yield impressive ROI next year. And according to Emarketer, 66.6 It’s time to up your game. Invest in Chatbots & Voice Tech.

Practices 293

Practices Tips Business Emarketing 293

Webbiquity

FEBRUARY 13, 2018

eMarketer ). Technology won’t help much without a well-crafted social media strategy and knowledge of how to use tools to get results and measure them for continuous improvement. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. MarketingSherpa ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Liveintent

DECEMBER 8, 2020

Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. Instead of sending emails four or five days a week to many customers, it cut back to two.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Data from eMarketer shows that Spotify had more listeners than Apple Podcasts in 2021, with around 28.3 We can help you out. billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5 Contact us to learn more!

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Sky Canaves eMarketer report definitively states that “No other industry comes close to retail.” Analysts predict that retail spending on digital ads will grow by 12.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

ViewPoint

APRIL 25, 2011

And why do you think you'll suddenly pop up on their shortlist if you haven't been there, being helpful, all along? Using 3 rd party content helps to promote that third party. If they're not getting it from you during a nurturing process, which competitor are they relying on? Same goes for content curation.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Martech

NOVEMBER 28, 2023

Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Check out the helpful infographic below to discover more key facts about the rise of voice search plus tips for voice search engine optimization (SEO).

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. tweet this ).

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Liveintent

OCTOBER 6, 2020

Here are a few unique ideas to help you stand out from the pack: Gifts for sustainable or ethical shoppers. eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. Gift guides are a great way to drive gift-seeking shoppers to your website.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue. What can we do to change that? Ardath Albee has the answers.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX).

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Onalytica B2B

AUGUST 17, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management.

Paper 0

Paper Practices Work Management Emarketing 0

Choozle

MARCH 27, 2024

According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. The good news? Choozle’s advanced frequency control features enable advertisers to strike the right balance between exposure and engagement. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. How do you utilize automaton to help your content and data actually improve the business? Steve and I aren’t so sure if that makes sense. If you aren’t prepared to do something with those analytics they don’t matter.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Hubspot

APRIL 21, 2020

As an individual, you might love how they help us stay connected to our loved ones. To help you determine which apps to use in your mobile messaging campaigns, here's a list of 43 helpful stats to know. eMarketer ). eMarketer ). eMarketer ). eMarketer ). General Messaging App Stats. Facebook ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Biznology

JUNE 23, 2017

eMarketer ). Do these criteria help you decide which is better suited for your needs? Do you need help with your Facebook or Google ad buy ? Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( Should you be using one or the other? Which one and why? Like this post?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Choozle

MARCH 20, 2024

According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. Discover how Choozle, your strategic partner in navigating the modern media landscape can help with CTV and audio advertising.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 If your brand is already selling through these retail channels or simply interested in exploring the potential of retail media, our team is here to help. billion in 2024. Let’s elevate your brand together.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

illumin

MARCH 5, 2024

First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. They help understand user behavior by tracking users as they migrate through a website and improve their user experience by remembering settings and preferences to create a more fluid web experience.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98