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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

New research from eMarketer shows that it’s up 22.6% Even Google and Facebook have seen dramatic drops in growth. According to eMarketer, Google “ will suffer a 3.3% Merkle estimates Google’s year over year ad spend growth was down 11% in Q1 2020. Facebook didn’t get hit as hard as Google.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. eMarketer ). These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords.

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Checking in on Some 2023 Predictions

33Across

eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains. The post Checking in on Some 2023 Predictions appeared first on 33Across.

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Meta advertisers: Glitchy automated system pushing sales down and costs up

Martech

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Across the board, 88% doubled down on digital. Perfected PPCs.

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Programmatic advertising trends to watch in 2024

illumin

Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. Networks’ opening up to programmatic advertising According to eMarketer, in 2023 more TV networks opened up to the idea of greater budget fluidity.

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Innovations in Search and Social [September 2023]

QuanticMind

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! The feature will fully launch as part of a new Google Ads experience in 2024.