Remove writing
article thumbnail

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In the latter case, here are two other graphs coming from CMI first and then, a study done by one of Forrester’s B2B specialists, Laura Ramos.

article thumbnail

Why Video is the Key to Happier Customers

Vidyard

According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. According to eMarketer , customers rated the phone as the most frustrating form of customer service, followed by digging around the website, live chat, and email. Here’s why.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Write articles, share knowledge and make connections. People seem to like my writing: contentrulesbook.com annhandley.com. Cambridege, MA – [link].

Twitter 100
article thumbnail

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

article thumbnail

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Patsi Krakoff's blog Writing on the Web. Ardath Albee's Tip. Short Termism. Ardath Albee Recommends. Seamus Walsh.

article thumbnail

How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. Patsi Krakoff's blog Writing on the Web. Ardath Albee's Tip. B2B buying cycles are lengthening. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity.

ROI 100
article thumbnail

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e. Does it sound familiar?

Planning 100