Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. But it pegs TV viewing around three and a half hours per day. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

Spending 120

Spending Media Mobile Advertising Forrester 120

Exo B2B

MARCH 29, 2018

Chad added, prophetically: Now is the future because an all-encompassing AI-driven analytics solution exists that can unify the customer view, make big data actionable, parse structured and unstructured data, predict outcomes, prescribe actions, provide full marketing attribution, and open up 80% more of the web to marketer’s eyes.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Your buyers are shifting their attention to authentic content from people with similar views who they can trust in their buying decisions. This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50 over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Biznology

JUNE 19, 2014

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Data from these devices will increasingly shape our societies, economies, and our view of the world. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Sources: Google, Think Insights.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Depth of engagement can be measured by activity levels – how much of your content prospects view and interact with across each buying stage. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. to their pipeline.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

"B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

JANUARY 9, 2017

Additionally, data from Digiday found some brands see 85% of their video views on Facebook happen without any sound. Also, if you follow these best times to post to Twitter, you’re more likely to hit your thought leaders’ optimal viewing times, which would significantly further your reach. Be Ready to Engage. and 5 p.m.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. It’s either hilarious or disgusting (and maybe a bit of both), depending on your point of view, and the venture lends itself to bad puns about "becoming number one in number two."

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! At the thought-leadership level, Ardath Albee provides a roadmap for content creation and targeting in her new book, eMarketing Strategies for the Complex Sale. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This Cisco white paper , Blueprint for Collaborative Application Architecture , is an example of information a solution architect will find valuable when determining how to implement the technology to deliver on his view of the goal. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Marketing Insider Group

FEBRUARY 5, 2024

On24) 73% of B2B companies view webinars as the best method to generate high-quality leads. WebinarCare) On-demand viewing options are highly valued in webinars. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. eMarketer) Image Source: Nexcess The U.S.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Online Marketing Institute

MAY 24, 2009

The production manager may view him/herself as the de-facto COO with broader purview in the business, or the material planner may aspire to be the production manager. You need to market and sell to the views, aspirations and interests of the people who will ultimately decide whether or not to buy your stuff.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! A value driven mindset requires leaders and marketers to plan and budget for the long term and to take a more holistic view that goes beyond cost-per-lead budgets. Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Porch Group Media

MARCH 25, 2020

eMarketer reports that 90.7% eMarketer also reports that 92.3% According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas of focus for this year. This is according to research by eConsultancy.

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Hubspot

AUGUST 20, 2019

Emarketer ). eMarketer ). Forrester ). For example, if you take inventory of how many views you're getting on Instagram Stories before the new strategy is in effect, you can see if the new ideas are improving these numbers or not. billion users worldwide. To break it down, 90.4% of Millennials, 77.5% GlobalWebIndex ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Looking at the video statistics below, it’s clear that sales reps would be smart to include video in their sales campaigns. hours per day while Gen Z averages 3.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Users viewing products on your site will get to know these influencers. Image via Forrester. And, in 2017, it is estimated to bring a revenue of $2.81 percent of brands use Instagram as a marketing tool. Ad recall from Instagram is 2.8

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. Alexa concludes that YouTube is the 2 nd most viewed site on the web after Google. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices. According to Statista , 81% of 15-25-year-olds in the US use YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

FEBRUARY 1, 2021

Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). Here are the stats: 85% of advertisers and 72% of publishers are currently utilizing programmatic advertising ( IAB ).

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Marketing Insider Group

SEPTEMBER 14, 2020

Re-posting can boost the amount of monthly organic search views of published blog posts by an average of 106%. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. BrightTalk also says that 47% of on-demand views occur within 10 days after the original webinar date.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer). The customer journey must take the point of view of the customer.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

Digilant

FEBRUARY 5, 2019

According to eMarketer , 78% of US digital display ad dollars will have been bought programmatically in 2018 and the prediction for 2019 is that share of ad spend will increase to 83%. To read them all you can view our infographic here. Especially for US digital display ad buyers and sellers, programmatic is now the standard.

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LEADership

NOVEMBER 18, 2014

Here is one point of view, although I don’t entirely agree with it. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? According to this CMO.com article , Forrester Research states that for every dollar spent on email marketing, the average return is over $44.

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 link] 3 days 5 hours ago Bees’ Views on Brand Building via Marketing & Strategy Innovation Blog - So you want to start building.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. by eMarketer. Social Media Facts & Figures for B2B Sales by Inside View. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

DECEMBER 4, 2017

You can see your most viewed pages or most liked tweets, but tracking the entire journey from the first touch to the closing sale requires a specific marketing technology stack. . . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics. customer 2.0

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” Adam Holden-Bache passes along research showing that 77% of B2B buyers view content as more influential if it includes social sharing buttons.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service.

Social Media 28

Social Media Service Media Paid Search Agency 28

Adobe Experience Cloud Blog

OCTOBER 23, 2015

If you have information before anyone else, your page views may increase. For example, you could create an account on eMarketer to find briefs, reports, and interviews on topics like marketing, advertising, retail, social media, and media and device usage.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Convince & Convert

SEPTEMBER 21, 2010

For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? Since I uploaded it to Slideshare, it’s been viewed 12,360 times. 39 Social Media Tools [link] [link] cfagbata That would be great cos I ll love to hear your view on it.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Marketing Insider Group

JULY 21, 2015

Here are some of the deeper issues facing banner ads: Viewability: banners that are never actually viewed by anyone. All these issues have caused almost all of us to completely ignore what’s going on to the side, or above, or below, or on top of, the content we are trying to view. Forrester ). eMarketer ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? Since I uploaded it to Slideshare, it’s been viewed 12,360 times. 39 Social Media Tools [link] [link] cfagbata That would be great cos I ll love to hear your view on it.

Social Media 40

Social Media Paid Content Tools Media 40