You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
Marketing Insider Group
AUGUST 11, 2015
Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.
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