LEADership

NOVEMBER 18, 2014

The tried and tested work horse of B2B marketing, i.e. email, got sidelined to make place for the shiny, new show horse, social media. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? But is ROI the ultimate test for the effectiveness of any tool? So, Who Wins?

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

SnapApp

DECEMBER 4, 2017

Or, at least put it to the test :). . . #10. The fact that only 42% of B2B businesses use landing pages is astounding, and indicates that you can get ahead of the crowd by using this tested tactic to convert visitors into leads. . . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

NOVEMBER 11, 2015

I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. As you deploy each strategy and action, test how the market responds to it and adapt it as you go. This approach can – and should – be applied to modern marketing.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Content Standard

AUGUST 26, 2015

Hamblin and team produce regular short videos that put health myths, studies, and treatments to the test. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017. Over the past year, Instagram has further proven its effectiveness as an ad platform.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. I'm really interested in testing out Swix – looking forward to your longer post on it. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. iStockphoto, etc.)

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. I'm really interested in testing out Swix – looking forward to your longer post on it. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. iStockphoto, etc.)

Social Media 40

Social Media Paid Content Tools Media 40