Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Overall, U.S.

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Personalization Forrester eCommerce Ideal Customer Profiles 100

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

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ViewPoint

MARCH 6, 2012

only two years ago) for every $1 in marketing spend. For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Choozle

MARCH 18, 2020

Consumers are spending more of their time in this digital medium at a surprising rate. According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Biznology

MAY 25, 2015

source: eMarketer ). 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. source: Forrester ). (source: BrightEdge). 63% of search engine optimization marketers believe search engine ranking will be more important this year. source: BrightEdge). source: Optimus).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

JUNE 19, 2014

Mobile ad spend will continue to track this upward trend in mobile traffic. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 billion, which will make up almost a quarter of overall global digital ad spend. By 2018, global mobile ad spending is projected to reach $94.91

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. In a few words: your competitors are spending more — and you need to keep up. What does this mean?

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Exo B2B

MARCH 29, 2018

They really have no incentive to help marketers spend less and still get better results. This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Promising technologies (for the few adopters).

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Ambal's Amusings

FEBRUARY 18, 2010

"Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale.

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Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

FEBRUARY 17, 2021

Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. And yet, business spending on digital ads is still projected to increase by 17% this year. Cumulatively, brands spend more than $300 billion on digital ads each year! Bots Drive Up Your Ad Spend More Than You Think.

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Paid Content Paid Search Agency Ads Banner Ads 363

TrustRadius Marketing

AUGUST 21, 2018

Mobile B2B users spend an average of two hours each day on their devices and this is expected to increase to three by 2020. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. They spend an additional $6.7 Start with your website.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. seconds over the past two decades.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

JULY 19, 2011

Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. By 2014, it has been projected that the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Sprout Social

JANUARY 9, 2017

The network is not a place where users spend a ton of time on each post, which means quick engagements usually work the best. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Best Time to Post on Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. Recommended Resources from B2B Marketing Experts. Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

JULY 15, 2014

She browses for a while, but after spending about 15 minutes checking out various options, she closes the tab and leaves your site. Leading brick and mortar retailers like Macy’s and Harrods are known to spend small fortunes on window dressing their stores. She quickly clicks on the email and goes to your website.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Hubspot

AUGUST 20, 2019

Emarketer ). Each person spends an average of 2 hours and 22 minutes on social networks and messaging. Ad spending on Instagram is 23% higher than on Facebook according to an internal analysis by Merkle. eMarketer ). Forrester ). To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% Statista ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Porch Group Media

MARCH 25, 2020

eMarketer reports that 90.7% eMarketer also reports that 92.3% return on spend, and 1.6x Forrester) To deliver on their customer experience management goals, 55% of marketers are prioritizing more effective audience segmentation and targeting. Customer Experience Statistics. Companies that are experience-led have 1.6x

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Hubspot

FEBRUARY 1, 2021

Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). In 2019, mobile advertising spending worldwide amounted to 189 billion U.S. percent by the end of 2022 ( Statista ).

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. hours ( HubSpot, 2020 ) 51.7%

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

According to Pew Research Center, “people spend over 3.5 hours per day on their mobile devices.” ( Emarketer ). On average, iPhone clients spend more than Android or Window consumers on a typical order. Forrester ). On average, every US consumer spends $1800 a year on eCommerce. Pew Research Center). LinkedIn ).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

SnapApp

DECEMBER 4, 2017

The average reader only spends 37 seconds reading an article or blog post. Mobile will account for 72% of US digital ad spend by 2019. Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . NewsCred Insights. Takeaway : Surprise!

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

The average visitor spends 66% more time on these sites than they did a year ago. by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. That number will rise in 2016. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

NOVEMBER 11, 2015

I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. In the past, marketers could develop their annual marketing plan in the final quarter of the year, then spend the rest of the year activating it. 7) Adopt an Agile Approach to Marketing.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. You could literally spend weeks in this section running reports. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. Which was an interesting statistic no doubt for many of us in business today.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

JULY 21, 2015

Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. Forrester ). Mobile devices account for just 3 percent of advertising spending. consumer interaction with media, and 22 percent of advertising spending. eMarketer ). eMarketer ). ComScore ).

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Banners Doubleclick Banner Ads Mobile Advertising 100

Convince & Convert

SEPTEMBER 21, 2010

If you really want to roll around in the possibilities, spend some time over at Laura Fitton’s ( @pistachio ) One Forty, the app store for Twitter. link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Where SMB Spend their Marketing and Advert Money? Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7%

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40