Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. You Drive Real Traffic to Your Site. But Instagram branding isn’t an easy task. You Build Trust. Your kind of nightlight.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Hubspot

JULY 31, 2013

Do we need a responsive site? With this data, you''ll get a better understanding of how other marketers are optimizing their sites and how your company may benefit from doing the same. Source: Forrester Research ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Customer Experience Matrix

SEPTEMBER 3, 2009

Entertainment (games, videos, and “accessing Web sites for fun”) dropped from 49% to 20% in the same period. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Chatbots, a software program, interact with site visitors and customers and the naturally sounding way in real-time. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Content Syndication (posting content on third-party sites and networks).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Source : eMarketer. Source : Forrester Research. Source : eMarketer. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.” Why is lead nurturing important? Ardath Albee, CEO of Marketing Interactions, Inc.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. The site aims to present the latest data in an easy-to-consume format “devoid from.hype and silliness.” 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

JULY 20, 2011

11 Must-Read Marketing News Blogs/Sites. eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

The Effective Marketer

MAY 9, 2011

You can leave a response , or trackback from your own site. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. B2B mobile marketing leaders also look at specific trends from mobile site visits such as search queries and user behavior. B2B mobile usage is going strong – and growing.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Post it to their own blog or sites. Visit your site and get a bonus. Enter your site and engage further, subscribe. Membership sites, group forums, coaching. They can be on blogs, twitter, or research sites. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Be sure to include online paths on your conference or launch materials to find out more and engage with you through your web site or other online outpost. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Hubspot

JULY 19, 2011

According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. The rising popularity of smart phones will surely produce an increase of engaged consumers eager to use e-commerce mobile sites for their purchasing. By 2014, it has been projected that the U.S. smartphone users reached 60.2

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. You don’t have to pay for organic search clicks to your own site. No wonder most marketers are miserable !

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

FEBRUARY 5, 2024

RankIQ) 80% of online users engage with blogs and social media sites. Backlinko) Sites with a blog receive 97% more backlinks. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. eMarketer) Image Source: Nexcess The U.S. times more backlinks than other pages.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Measure what counts for your site, your business, your objectives. Or is the design of your site too difficult to read? Recommended Resources from B2B Marketing Experts. Patsi Krakoff.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

JULY 15, 2014

She browses for a while, but after spending about 15 minutes checking out various options, she closes the tab and leaves your site. Keep the site easy on the eye and don’t overwhelm the customer with disorganized merchandising. Give them what they need, and display logos of your security partners across your site.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Hubspot

FEBRUARY 23, 2012

Because if you rub your site visitors the wrong way when they're trying to register for something on your site, you might just lose a lead or customer because of it. Even more startling, eMarketer reports that 88% of people have intentionally left website registration information blank or inserted false information.

Process 28

Process Marketing Websites Privacy Policies Privacy 28

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. Clark's list is good overall, though I'd avoid Slashdot, as the site rejects too many worthy links.

Social Media 20

Social Media Optimization Linkbait Media 20

Marketing Insider Group

JUNE 14, 2012

So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. I invite you to visit these sites, subscribe to their RSS feeds or follow them on twitter. eMarketer (@ eMarketer ) – another great marketer resource for stats.

Curation 100

Curation Resources Emarketing RSS 100

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Users viewing products on your site will get to know these influencers. times higher than other social sites’ This means ads from Instagram are remembered more than the ads on any other platform. Image via Forrester.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Within those Facebook users, about 75% visit the site once daily. (Pew hours per day on their mobile devices.” ( Emarketer ). Forrester ). Podcast Insights ). Video Marketing Statistics. Jeffbullas ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. You can leave a response , or trackback from your own site. Did I forget a conference? Let me know and I’ll update the list. Like One blogger likes this post.

Conference 100

Conference Planning Work Management Marketing Management 100

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. Alexa concludes that YouTube is the 2 nd most viewed site on the web after Google. According to Statista , 81% of 15-25-year-olds in the US use YouTube. Statista also established that about 15% of the total traffic on YouTube comes from the U.S.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 4, 2017

Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Prospects are in “business mode” the moment they get onto the site. Paid content promotion is up 5x since 2014 - Orbit Media. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. This 59% figure reflects a 10-point increase from September 2014, when 49% of Instagram users reported visiting the site on a daily basis. Image Credit: Forrester Research. Instagram will grow 15.1% this year, compared to just 3.1%

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Webbiquity

JANUARY 17, 2011

The number of people who are visiting social media sites has increased by 24% over the last year. The average visitor spends 66% more time on these sites than they did a year ago. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 by eMarketer. And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Content Standard

AUGUST 26, 2015

In a Digiday sponsored post for GumGum , a few popular media sites were studied to determine the proportion of pixel real estate that was held by visual content this year. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Convince & Convert

SEPTEMBER 21, 2010

I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. I have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. Just looked at the GIST site, and I'm definitely intrigued. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Not having a content strategy is like playing baseball without the bases (envision people running everywhere.not a pretty site).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. .” Social Networking Growth Stats and Patterns by Social Media Today. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100