Content Marketing Institute

MARCH 23, 2018

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Marketing Insider Group

FEBRUARY 5, 2024

AWeber) Including videos in emails can increase click rates by up to 300%. Martech Advisor) Emails ending with “Thanks in advance” receive higher response rates. MarTech) The average open rate for email newsletters across all industries is 21.33%. eMarketer) Image Source: Nexcess The U.S. (Syndacast) Only 6.9%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer). increase in response rates. Results : 4.1x

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

Marketing Insider Group

JULY 21, 2015

Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. Forrester ). eMarketer ). eMarketer ). The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. DoubleClick ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100