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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. Provides real-time data and advanced reporting about ad placements and performance, making it easy to quickly optimize campaigns. In the U.S.,

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. What used to be clear roles (i.e.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. This is up from 35% in 2011. The Modern B2B Shopper.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 82% of marketers report that AI significantly influences their content creation plans. Slideshare) 80% of marketers using audience segmentation report a rise in sales. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

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Amazing YouTube statistics for B2B Marketers

Valasys

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

YouTube Statistics 3.7 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Facebook Video Statistics 3.2

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45 Essential Social Media Marketing Statistics for 2019

Hubspot

Emarketer ). 9% more people [than seen in previous reports] are now using Twitter on a daily basis. ( eMarketer ). YouTube Statistics. YouTube is the preferred form of social media marketing worldwide. YouTube is the preferred form of social media marketing worldwide. Most of YouTube’s user base is male.