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JANUARY 17, 2011 [Emarketing, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. by eMarketer. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America. And much more.
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FEBRUARY 7, 2012 [Emarketing, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. We’re all hungry for data. hours to 6.3 hours.
FEBRUARY 28, 2012 | HUBSPOT
[Emarketing, Forrester] How to Tackle Real-Life Social Media Customer Service Obstacles
FEBRUARY 7, 2012 | WEBBIQUITY
[Emarketing, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
MAY 9, 2011 | THE EFFECTIVE MARKETER
[Emarketing, Forrester] The Rise of the Content Marketer « The Effective Marketer
JANUARY 17, 2011 | WEBBIQUITY
[Emarketing, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
NOVEMBER 1, 2010 | DELICIOUS B2BMARKETING
[Emarketing, Forrester] 17 Compelling and Highly Usable B2B Marketing Statistics
OCTOBER 31, 2010 | DELICIOUS B2BMARKETING
[Emarketing, Forrester] The 39 Social Media Tools I’ll Use Today
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SEPTEMBER 8, 2010 [Emarketing, Forrester] Best Social Media Stats and Market Research of 2010 (So Far)
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Yes, Facebook is a big deal, but there is no way it “controls 41% of social media traffic as was reported in a post on Mashable back in April. Report: 6.8% percent.
| | THE EFFECTIVE MARKETER
MAY 9, 2011 [Emarketing, Forrester] The Rise of the Content Marketer « The Effective Marketer
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. What used to be clear roles (i.e. Does it sound familiar? And scary?
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FEBRUARY 28, 2012 [Emarketing, Forrester] How to Tackle Real-Life Social Media Customer Service Obstacles
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. few years later, CareOne followed it up with communities on Facebook, Twitter, and YouTube that require no registration. Obstacle 1: Mixing Customer Service Messages and Marketing Messages.
| | DELICIOUS B2BMARKETING
NOVEMBER 1, 2010 [Emarketing, Forrester] 17 Compelling and Highly Usable B2B Marketing Statistics
billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% was just wondering what.
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DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010 [Emarketing, Forrester] The 39 Social Media Tools I’ll Use Today
I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. See my post on How to Create a Share of Voice Report for a free worksheet that uses SocialMention. Smart. implement bit.ly Nifty. MORE >>
MARKETING EDGE | MONDAY, DECEMBER 17, 2007 [Emarketing, Forrester] Marketing Edge
Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. The numbers from an eMarketer report this summer show 86 percent of U.S. I’m a old TV anchor/reporter. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him. MORE >>
B2B MARKETING ZONE POSTS | MONDAY, APRIL 5, 2010 [Emarketing, Forrester] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
It pays to provide Support with Social Media - Buzz Marketing for Technology , March 23, 2010 In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Best of B2B Marketing. March 2010. Great stuff in the world of B2B Marketing for March 2010. MORE >>
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