Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. In fact, a Forrester report stated engagement with brands on Instagram is 10 times higher than Facebook and 84 times more than Twitter.

Branding 71

Branding Brand Identity Emarketing Eye-Tracking 71

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Putting yourself in the shoes of the executive or board to whom you need to report SEO efforts is invaluable.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Content Marketing Institute

MARCH 23, 2018

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). The bot’s premise is to recommend content based on what the consumer reports as valuable.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” People are finding other people who like the same things, put simply. over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Cambridege, MA – [link]. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. Source : Forrester Research. Source : eMarketer. 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs. this year, to $129 billion. billion this year. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. This is up from 35% in 2011. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JULY 31, 2013

Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications.

Stats 28

Stats Design Emarketing Mobile Marketing 28

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 82% of marketers report that AI significantly influences their content creation plans. Slideshare) 80% of marketers using audience segmentation report a rise in sales. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Even small businesses who reported a decline of 90% in ad spend saw little to no change in sales revenue. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

JULY 19, 2011

According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The Nielsen Company recently reported a 5.2% Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Matching Content to the Buying Process is the Determining Factor for Content Development. Rebel Brown's blog Phoenix Rising.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Special reports. Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

FEBRUARY 23, 2012

Turns out 11% of US adults have abandoned an online purchase because they didn't want to register online or the site was asking for too much information, according to Forrester Research. "To Even more startling, eMarketer reports that 88% of people have intentionally left website registration information blank or inserted false information.

Process 28

Process Marketing Websites Privacy Policies Privacy 28

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion, as per a report published by eMarketer. billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Image via Forrester. million users. In 2016, the estimated revenue from Instagram accounts was $1.53 Run a Contest.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Porch Group Media

MARCH 25, 2020

eMarketer reports that 90.7% eMarketer also reports that 92.3% Forrester) To deliver on their customer experience management goals, 55% of marketers are prioritizing more effective audience segmentation and targeting. of US advertisers and marketers segment data to better target and engage with their customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Video for Sales Statistics Using video for sales has quickly become a priority for forward-thinking businesses that are looking for the best ways to communicate with their audience and potential customers.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

AUGUST 20, 2019

Emarketer ). 9% more people [than seen in previous reports] are now using Twitter on a daily basis. ( eMarketer ). Forrester ). billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. GlobalWebIndex ). Globalwebindex ). PR Newswire ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Marketing Insider Group

JUNE 14, 2012

Forrester (@ Forrester ) – top analysts firm covering business and marketing. eMarketer (@ eMarketer ) – another great marketer resource for stats. ” MarketingSherpa (@ MarketingSherpa ) – research reports and blogs on marketing. Fortune Magazine (@ FortuneMagazine ).

Curation 100

Curation Resources Emarketing RSS 100

Hubspot

FEBRUARY 1, 2021

Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). 100% of respondents reported they will always skip ads when given the opportunity ( RevJet ). Future of Video Advertising. HubSpot ).

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Marketing Insider Group

SEPTEMBER 14, 2020

SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. State of Conversion Optimization Report). Forrester ).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Valasys

JANUARY 9, 2020

According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. YouTube boasts of having 2 billion monthly log-in users & according to a report by Statista, people upload 500 hours of video every minute on YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Digilant

DECEMBER 17, 2018

According to a recent report by Forrester , no one DSP or ad-tech platform exists that addresses the full range of omni-channel buying needs. According to eMarketer , 73% of U.S. marketing professionals find it difficult to get quality reporting and insights from their data sources. About Digilant.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency Work Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. " Read on to get their insights. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

A report by Google shows that businesses typically see 200% ROI from AdWords. . The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. This 59% figure reflects a 10-point increase from September 2014, when 49% of Instagram users reported visiting the site on a daily basis. Image Credit: Forrester Research. Instagram will grow 15.1% this year, compared to just 3.1%

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Content Standard

AUGUST 26, 2015

BrightEdge, in partnership with SAP, reported that more than $135 billion was spent in 2014 on creating new digital marketing content. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40