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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. The question no longer arises. Above, the maturity according to CMI and below, according to Forrester. Mature or immature?

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Why Is Social Media Measurement So Hard?

Convince & Convert

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. There are a million questions you need to ask yourself as you determine what the most important goals are to your brand and your growth.

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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly. Forrester ). 50% of consumers believe customer service agents fail to answer their questions. Forrester ). (Social Media Examiner). Greenfield Online ). GE Capitol). Global Web Index ).

Buzz 80
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How Technology Is Revolutionizing B2B Events

Contently

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI.

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Why Video is the Key to Happier Customers

Vidyard

According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. According to eMarketer , customers rated the phone as the most frustrating form of customer service, followed by digging around the website, live chat, and email. Here’s why.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is an important question. To gate or not to gate: The Content Marketing Question. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Give to Get – Yes, it works. Patsi Krakoff, Psy.D. Patsi Krakoff's Tip.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. When customers have a question or concern, 82% of them expect an “instant” response.