Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Council for Research Excellence’s Video Consumer Mapping Study found more than five hours of TV watching per day (43% of total media time), vs. 80 minutes of Internet usage (10.7%). for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ahrefs) In the US, 53% of people research products using search engines before making a purchase.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Emarketer ). 54% of social browsers use social media to research products. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Pew Research Center ). Pew Research Center ). eMarketer ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Furthermore, a survey conducted by Wzyowl shows that nearly 8 out of every 10 users purchase a piece of software or app after watching the video of a brand. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Porch Group Media

MARCH 25, 2020

Today, while high quality is still a factor in purchasing decisions, price is no longer at the top of the list. Other factors such as convenience, positive experience and a reputation for being socially-responsible weigh heavily into where a consumer ultimately purchases. eMarketer reports that 90.7% Data-Driven Marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53