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How Technology Is Revolutionizing B2B Events

Contently

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI. That process leads to a lot of informality.

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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). 5-20% is probability of selling to a new prospect. Forrester ). Forrester ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014.

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. In the U.S.,

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

"Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

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