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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. All of this drives the price up. It is more often a fixed-price agreement rather than an auction. These advertisers bid in real-time at or above the fixed CPM price. In the U.S., Ease of use.

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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). 38% of people buy online because of low prices. Forrester ). Forrester ). A customer is 4 times more likely to buy from a competitor if the problem is service related vs. price or product related. (Social Media Examiner). Greenfield Online ). GE Capitol). Global Web Index ). American adults spend 5.5

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. Does product pricing influence the purchase decisions of your customers? According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Posted in eCommerce Optimization Personalization. Overall, U.S.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee's Tip.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Salesforce) Pricing is the most important factor when choosing a marketing automation tool. Emplifi) Consumers will pay up to a 16% price premium for a positive customer experience. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. PwC) Customers are 2.4x