Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

FEBRUARY 17, 2021

When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged. According to WordStream’s analysis of $3 billion in annual PPC ad spend, the average click through rate is 2.35%. As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Do Digital Ads Work?

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

SEPTEMBER 14, 2020

According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents. hours per day on their mobile devices.” ( Emarketer ). Forrester ). Conversion rates are affected within the first five seconds of a website’s page-load time. Omnisend ). ( PR Newswire ). Pew Research Center).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

SnapApp

DECEMBER 4, 2017

Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010 It may be the most critical component of your pay per click (PPC) program. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40