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Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that?

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What is: audio advertising?

Choozle

Over the last several years, we have seen the growing popularity of audio media, including podcasts or streaming radio and music. According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content.

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11 Must-Follow Digital Marketing Trends In 2021

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. The possibilities are virtually endless as you can use this technology to resonate and connect with your audience using audio content such as podcasts. Know which channels work for you. Personalization.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Marketing Edge podcast.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Marketing Edge podcast. Ardath Albee's Tip. Short Termism. Ardath Albee Recommends. Seamus Walsh. Related Articles.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. million podcast listeners globally. eMarketer) Image Source: Nexcess The U.S.