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50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Greenfield Online ). eMarketer ).

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Why Your B2B Team Is Investing Too Much in Mobile

Contently

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. ” At first glance, the narrative makes sense.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong. Are a significant portion of your online customers also smartphone and tablet owners? Posted in eCommerce Optimization Personalization. Overall, U.S.

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. It does this by taking a variety of factors into account, including location, demographics, user behavior and online activity. of the digital display ad market, according to eMarketer. In the U.S.,

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Why Video is the Key to Happier Customers

Vidyard

According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. According to eMarketer , customers rated the phone as the most frustrating form of customer service, followed by digging around the website, live chat, and email.

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What does Ricky Bobby know about SEO? 31 stats

Biznology

What’s true for race car drivers with NASCAR is true for businesses online with search engines. 93% of online experiences begin with a search engine. source: eMarketer ). Over 50% of online buyers purchase products from websites found via search engines. 50% of consumers who visit Amazon conduct an online search first.

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What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.