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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. Ardath Albee's book eMarketing Strategies for the Complex Sale.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! 50 newsletter signups (potential leads). Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. 3 consulting inquiries. 3 speaking/workshop inquiries.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Newsletters. Subscription-based information, newsletters. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Give to Get – Yes, it works. Free content: (Non-gated). Blog posts. Video clips. White papers.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

MarTech) The average open rate for email newsletters across all industries is 21.33%. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. Forrester) CX programs that exceed management expectations are almost twice as likely to use customer personas. of businesses.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business.

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The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

Forrester (@ Forrester ) – top analysts firm covering business and marketing. eMarketer (@ eMarketer ) – another great marketer resource for stats. Fortune Magazine (@ FortuneMagazine ). Inc Magazine (@ Inc ). Time Magazine (@ Time ).

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How to Boost eCommerce Sales with Instagram

Convince & Convert

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. According to research conducted by Forrester, users are 58 times more likely to engage with Instagram’s branded content than with branded content on Facebook , and 120 times more likely when compared to Twitter. Image via Forrester.

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