Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. This audio content can be streamed on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. 27% of the customers used voice search on their mobile devices in 2018. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in. Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. WPP’s groupm estimates in its Interaction: Addressable, Searchable, Social and Mobile study (via MarketingCharts) that interactive media’s share of total advertising is 14% in North America and 13% worldwide for 2008. for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Marketing Institute

MARCH 23, 2018

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). Keep messages short, as the medium is designed for quick consumption on a mobile device.

SMS 109

SMS Conversion Planning Paid Search Agency 109

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. 27% of the customers used voice search on their mobile devices in 2018. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

FEBRUARY 5, 2024

Backlinko) 30% of mobile searches are related to a specific location. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. Think With Google) 88% of mobile searches for local businesses result in a visit to the store within a week. SmartInsights) Leading marketers are 1.6

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

JULY 31, 2013

Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. Source: Mobile Joomla ) ( Tweet This Stat! ). 10) 62% of companies that designed a website specifically for mobile had increased sales.

Stats 28

Stats Design Emarketing Mobile Marketing 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 7) eMarketer. Sounds almost too good to be true. It’s easy to search statistics by recency, category, and type of research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Sprout Social

JANUARY 9, 2017

In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Google+ Is Mobile Friendly. and 5 p.m.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Especially as online and mobile marketing continue to gain momentum, it’s particularly important to utilize your space, or lack of, during content creation. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. In order to improve website performance, the best technical search engine optimization method used by markers is enhancing mobile performance. Approximately 59% of consumers surveyed say that being able to shop on a mobile phone is vital when choosing which brand or retailer to purchase from.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The use of the Internet, mobile and other interactive channels has certainly increased the number of leads marketers receive today. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

FEBRUARY 1, 2021

Below, let's dive into the future of digital, mobile, video, and TV advertising. Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). What will mobile advertising look like in the future? Future of Mobile Advertising. But it's a new dawn and it's a new day.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Vidyard

MARCH 23, 2021

Mobile Video Statistics 2.8 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. times more likely to turn to mobile phones to watch a video ( Facebook, 2020 ) People are 1.5x Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Convince & Convert

FEBRUARY 7, 2017

billion in total mobile ad revenue. billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. It gives consumers easy, mobile access to online shopping for your products. Image via Forrester. In 2016, the estimated revenue from Instagram accounts was $1.53 Ad recall from Instagram is 2.8

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Hubspot

AUGUST 20, 2019

Emarketer ). 96% of Facebook users access it on mobile. eMarketer ). Forrester ). billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of social browsers use social media to research products. GlobalWebIndex ). SmartInsights ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Did I forget a conference? Let me know and I’ll update the list.

Conference 100

Conference Planning Work Management Marketing Management 100

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

SnapApp

DECEMBER 4, 2017

Mobile will account for 72% of US digital ad spend by 2019. Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . About 53% of emails are opened on mobile devices. Or, at least put it to the test :). . . #10. Campaign Monitor. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. of Facebook's global mobile ad revenues (20.1% 13) It was predicted that more than one-third of mobile phone users (roughly 89.4 Image Credit: Forrester Research. Tweet this stat! Tweet this stat! 6) In 2016, 9.5%

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. Mobile (32). 12 Mobile Marketing Stats You Need to Know , March 31, 2010. Hot Topics. March 5, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. B2B Mobile Marketing: 10 Key Mobile Arguments. This important piece, which answers the “Why Mobile For B2Bs?,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” And 37% of buyers have consumed b2b content using a mobile device. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. Where is your mobile marketing center of gravity? April 12, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Mobile access to the social Web is a virtual requirement to do it well. Facebook The original Facebook app on iPhone was just okay, but it’s been massively improved, to the point that Facebook access via mobile might actually be easier than on a computer. 100 million people use Facebook mobile every month, by the way).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Marketing Insider Group

JULY 21, 2015

About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Forrester ). Mobile devices account for just 3 percent of advertising spending. Mobile CPMs are 75 cents. eMarketer ). eMarketer ). (These infographic templates were made for free using the infographic maker Venngage.). DoubleClick ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Online Marketing Institute

OCTOBER 31, 2010

Mobile access to the social Web is a virtual requirement to do it well. Facebook The original Facebook app on iPhone was just okay, but it’s been massively improved, to the point that Facebook access via mobile might actually be easier than on a computer. 100 million people use Facebook mobile every month, by the way).

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K More than 100 million users access Facebook through their mobile phones. Small Biz Lead Gen Surges with Social by eMarketer. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7%

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40