Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. for TV and 10.2%
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