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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). Forrester ). CRM Magazine ). Forrester ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. GE Capitol). Global Web Index ).

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Magazine Publishers Association reported the share of time with different media, although you have to read the table carefully because it reports minutes spent by of “users” of each medium rather than the average across all consumers. The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Home of Chief Content Office Magazine and THE event Content Marketing World. Cambridege, MA – [link]. Anywhere we’re needed – [link]. New York – [link].

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Startups Magazine) Over 90% of brands utilize social media for marketing. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. Forrester) CX programs that exceed management expectations are almost twice as likely to use customer personas. PwC) Customers are 2.4x

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The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. Fortune Magazine (@ FortuneMagazine ). Inc Magazine (@ Inc ). Time Magazine (@ Time ). Forrester (@ Forrester ) – top analysts firm covering business and marketing.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. " Read on to get their insights. via Beth Harte).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. Or, at least put it to the test :). . . #10.