Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? Does this mean that social media isn’t making an impact? No (although social IS getting harder).

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. Some place the highest premium on loyalty and trust in a brand or product. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Posted in eCommerce Optimization Personalization. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in. Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. This will build loyalty, brand awareness and show other users you respond and care about customers. You Build Trust. Don’t risk it.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. Wrapping Up.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48