Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Hubspot

JULY 20, 2011

Marketing Pilgrim ( Subscribe via RSS | Subscribe via Email ): Launched by internet marketing consultant Andy Beal, this blog brings you the latest news, rumors, and reviews of all things related to internet marketing and online advertising. Free Ebook: The Essential Step-by-Step Guide to Internet Marketing.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. The video leaked onto the internet and was shared relentlessly amongst the under 35 year-old crowd.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

WARC) Blogging Stats The internet hosts over 600 million active blogs. Statista) Daily, the internet sees the publication of more than 2 million blog posts. That is 8.68% of the total internet users (Demand Sage) Experts predict that the number of podcast listeners will reach 504.9 of all internet traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

TrustRadius Marketing

AUGUST 21, 2018

Americans ages 30 to 49 are now as likely as younger adults to use the internet almost constantly. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 But then again, the latest estimates tell us nearly 40% of all internet traffic is just bots, both “good” and “bad.”. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

JULY 19, 2011

According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Online Marketing Institute

MAY 24, 2009

The Internet, Web and technology innovations continue to change and expand marketing approaches and possibilities. Im a keen observer on how marketing is positioned and perceived within companies and what is expected in return for the marketing budget.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The use of the Internet, mobile and other interactive channels has certainly increased the number of leads marketers receive today. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. The percentage of internet users that conduct product research online is about 78%. Internet Live Stats. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. 45% of global internet users aged 25-34 listen to podcasts. Pew Research Center ). Sparktoro).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

WebMarketCentral

SEPTEMBER 4, 2008

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. How Can Marketers Harness The Social Web? Listening and sincerity are high on her list.

Social Media 20

Social Media Optimization Linkbait Media 20

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet ( Hootsuite, 2021 ) There are 235.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Contently

FEBRUARY 9, 2017

But the internet has made it too easy to quote numbers that don’t add up. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. Nevertheless, given the nature of the study and caliber of Forrester, it’s safe to assume that the 1.8 million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer). As a result, there’s an increased demand in personalized, relevant experiences.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

Digilant

DECEMBER 17, 2018

According to a recent report by Forrester , no one DSP or ad-tech platform exists that addresses the full range of omni-channel buying needs. According to eMarketer , 73% of U.S. The result is advertisers exposed to potential overspending, fraud and brand safety concerns.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency Work Management 40

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 10) 28% of adult internet users used Instagram in 2015, up from 26% in September 2014. Image Credit: Forrester Research. Instagram will grow 15.1% this year, compared to just 3.1% growth for the social network sector as a whole.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. And much more. 40 percent of U.S. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 4, 2017

Now, the internet was saturated with reviews, blog posts, case studies, and tweets. . . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Or, at least put it to the test :). . . #10. Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 7, 2012

” The State of the Internet Now. ** 5 STARS. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Shea Bennett (again) posts an infographic loaded with online usage stats, such as that 65% of adult internet users engage on social networking sites like Facebook or LinkedIn (vs. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Content Standard

AUGUST 26, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 A report from May 2015 by Scredible looked at the Internet profiles of 20- to 45-year-old professionals. billion by 2017. Over the past year, Instagram has further proven its effectiveness as an ad platform.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Convince & Convert

SEPTEMBER 21, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. CO Internet S.A.S. link] Patty Swisher @DowntownPitt Check this out for cool tool ideas: [link] I have also used iContact for emarketing; has tools built in.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Marketing Insider Group

JULY 21, 2015

That’s 42% of every single person on the planet including babies according to Internet World Stats. The amount of content on the internet has grown by leaps and bounds. Only 8% of internet users account for 85% of clicks on display ads. ( comScore ) . Forrester ). The Internet accounts for 26 percent of U.S.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

50% of mobile Internet traffic in the U.K 77% of Internet users read blogs, but only 14% of blogs are published by corporations. Of Business Internet Traffic Goes To Facebook by All Facebook. How are employees using the Internet at work? Small Biz Lead Gen Surges with Social by eMarketer. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. CO Internet S.A.S. link] Patty Swisher @DowntownPitt Check this out for cool tool ideas: [link] I have also used iContact for emarketing; has tools built in.

Social Media 40

Social Media Paid Content Tools Media 40