Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Content Marketing Institute

MARCH 23, 2018

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Exo B2B

MARCH 29, 2018

Data independence is the only way to avoid this inherent conflict of interest. This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Promising technologies (for the few adopters). tools ten years ago.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

seo.co

FEBRUARY 16, 2021

It is now more challenging than ever to predict consumer interests and behaviors. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly. Video Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Adobe Experience Cloud Blog

OCTOBER 20, 2016

People are able to better find each other and coalesce into niche interest groups more easily than ever before. According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.”

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Biznology

JUNE 19, 2014

Why should I be interested in mobility? Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. Source : Forrester Research. 36% of B2B executives have “low interest in social media&# compared with just 12% for B2C executives. 36% of B2B executives have “low interest in social media&# compared with just 12% for B2C executives. Source : eMarketer. this year, to $129 billion.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales. Ardath Albee's Tip. Short Termism.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! How willing are prospects to pick up the phone when an inside sales rep contacts them by phone to discuss their interests? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. B2B buying cycles are lengthening.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Hubspot

JULY 31, 2013

Source: Forrester Research ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). What other interesting stats have you seen about website design and optimization? 17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! What changes are the angles you choose to address each persona’s specific interests, areas of responsibility, etc. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Laura Patterson's book Marketing Metrics in Action.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 maybe one of these interesting scholarly articles? …or

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. And you write tons of resourceful, educational and interesting posts. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! If you really want to get the interest of business buyers in this environment, show them how to grow revenue. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Business 100

Sprout Social

JANUARY 9, 2017

To gain better insights on the network, here are a few interesting facts about the best times to post to Twitter: Monday Through Thursday are the strongest days to post. Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Thursday is the most recommended day to post in the week.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! It will help build a marketing database list of interested people. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Give to Get – Yes, it works. Enter into your information product funnel. Become a client.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

MAY 24, 2009

► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? Does your value proposition and solution support these views, aspirations, opinions and interests?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

FEBRUARY 1, 2021

Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). Today, buyers and sellers on average use programmatic for only 17 percent of their inventory.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. YouTube statistics for Businesses.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests (Janrain).

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

Marketing Insider Group

SEPTEMBER 14, 2020

If your business is interested in email marketing, it is important to note that mobile email opens increased 30% in the last year. hours per day on their mobile devices.” ( Emarketer ). Forrester ). (Pew Research Center). According to Marketing Land, “70% of media time and 79% of social media time happens on mobile devices.”

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. " Read on to get their insights. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. by eMarketer. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 Good To See that Apple Cares Use Social Media to Understand Brand Perception Thats an interesting theory. I was just wondering what.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Content Standard

AUGUST 26, 2015

Furthermore, big players like Google have vested interests in content amplification, specifically native content. A lot of the time, it boils down to “What is the most interesting part of this story?” A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

SnapApp

DECEMBER 4, 2017

You can use the jump links below to quickly navigate to a section of most interest to you. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Content Marketing Stats for 2018 (Broken Down By Category). There are a lot of content marketing statistics shown below. Blogging Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

NOVEMBER 11, 2015

The interesting thing about focus groups is that you’re able to see not only how each group member answers each question, but also how members engage with and differ from each other. I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics. As in dead.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Take a look at this interesting video treatment of words playfully telling a serious story. Which was an interesting statistic no doubt for many of us in business today. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

OCTOBER 23, 2015

By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales. Divulge interesting (and new) information to your consumer or B2B audience. Create customized infographics.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service.

Social Media 28

Social Media Service Media Paid Search Agency 28