What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. of the digital display ad market, according to eMarketer. In the U.S., How much does it cost?
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