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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. of the digital display ad market, according to eMarketer. In the U.S., How much does it cost?

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What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”. and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.”

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Couple this with the need to make anywhere from 5 to 12 impressions for an idea to stick and you can see the need for content assets mushroom. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Be so impressed with it, they want more of your information or programs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Give to Get – Yes, it works. Post it to their own blog or sites. Become a client.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Khoros) 77% of X users have a better impression of a brand when they respond to a post. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. Forrester) CX programs that exceed management expectations are almost twice as likely to use customer personas. Khoros) 64.3%

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9 Awful Ways We Push Customers Away

Hubspot

After all, first impressions are crucial to draw in a potential customer. According to a study by Forrester Research , 44% of online shoppers considered live chat one of the most important features of ecommerce sites. Let’s see. 1) Poor Showcasing of Merchandise. Similarly, your website is your window to the world.