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45 Essential Social Media Marketing Statistics for 2019

Hubspot

Emarketer ). eMarketer ). Forrester ). Follow SMART Goal guidelines to ensure that you're on the right track. billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of social browsers use social media to research products.

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How to Boost eCommerce Sales with Instagram

Convince & Convert

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. According to research conducted by Forrester, users are 58 times more likely to engage with Instagram’s branded content than with branded content on Facebook , and 120 times more likely when compared to Twitter. Image via Forrester.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

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Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry

Hubspot

I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. On the agile model, your annual marketing plan is more of a guideline than a set-in-stone plan. This approach can – and should – be applied to modern marketing.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. And these employees are never, technically, off the clock, either.