The Effective Marketer

article thumbnail

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape.

Planning 100
article thumbnail

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Did I forget a conference? Let me know and I’ll update the list.