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50 Facts about online consumer behavior not to ignore


eMarketer ). Forrester ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. FINDING YOUR AUDIENCE. Conductor ).

Why You Should Question Most Video Marketing Stats You See


That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. You should also turn to my go-to site for reliable marketing analysis: eMarketer.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Posted in eCommerce Optimization Personalization. Make data your best friend.

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

eMarketer ( @eMarketer ). Forrester ( @Forrester ). Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account. Top B2B Companies on Twitter. March 2011). Ranking. Jan 2011. -.

The Whimsical Nature of Data Analytics


From these numbers, the eMarketer article drew the following conclusion: “there is no question that for retailers trying to reach women early in the purchase path, online is the place to be.” The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. I started with the Forrester one. ONLINE IS THE PLACE TO BE. INTERPRETING THE DATA.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. A 2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo?

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Modern B2B Marketing

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50 Wait, hold on a second. over last year.

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Digital Marketers: Don’t Forget the Boomers


A recent post by eMarketer highlights this fact quite nicely. According to data from eMarketer, 75.9% Numbers from a 2011 Forrester Research study cited by Marketing Charts underscore the Boomers’ proclivity for online spending, finding those aged 50 and older spend nearly $7 billion per year online. Still with me? Everyone Likes Digital. Isn’t that the goal here? Who knew?

9 Highly Reputable Resources for Compelling Marketing Stats


Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 7) eMarketer. eMarketer operates by compiling data from “thousands of sources” into super-accurate, easy-to-consume reports, dashboards, and insights. 2) State of Inbound Marketing.

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Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

Forrester ). eMarketer ). eMarketer ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ]. Whoa!!!

48 Instagram Stats That'll Help You Improve Your Posting Strategy


5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. Image Credit: Forrester Research. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But how do they know what's "smart"? That's where the data comes in. See #32.). Or that brands posted an average of 4.9 48 Instagram Stats.

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17 Compelling Stats That Make the Case for Smarter Site Design


Source: Forrester Research ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? 2) $1.1

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This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Junta 42

Robert’s rant: Robert struggled to comprehend the conclusions drawn in this eMarketer article , in which a study by Forrester Consulting tries to correlate the automation of content creation with benefits like greater engagement, loyalty, and emotional impact. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Image source.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Who are the top B2B Marketing influencers on twitter? Powerful. link].

Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

It's All About Revenue

eMarketer , Adweek , and eC onsultancy publish regular mobile-friendly articles. According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day? 8 a.m.

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

B2B Marketing Insider

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Why Customers? Why Now? Demand Generation

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). eMarketer, Email Marketing Benchmarks , Feb 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). 72.6%

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Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

For example, you could create an account on eMarketer to find briefs, reports, and interviews on topics like marketing, advertising, retail, social media, and media and device usage. There’s also Forrester Research , which releases analysis and information on technology and marketing, and covers industries like healthcare, media and entertainment, and consumer electronics.

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Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?


More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? According to this article , Forrester Research states that for every dollar spent on email marketing, the average return is over $44. About a year ago, we sparked a heated discussion over email marketing vs. social media. What’s even better? It’s free!

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). eMarketer, Email Marketing Benchmarks , Feb 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). 72.6%

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10 Amazing Email Marketing Statistics for 2014

Marketing Action

Mobile is making up a lot of that volume: A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly, says Forrester. According to recent figures from eMarketer on mobile usage, by the end of 2014, 1.76 Why do we need numbers to make the case? Most marketers realize that rumors of email marketing’s demise have been greatly exaggerated.

Our Favourite Posts, Week of August 15th

MI6 Marketing Agency

A peek inside Forrester’s enterprise social rollout. Source: Forrester) | Read the annotated post here. Source: eMarketer) | Read the annotated post here. Source: eMarketer) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forrester predicts B2B interactive marketing spending to reach $4.8 Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%). ( Source ). eMarketer: B2B Marketers to Spend More on Social Media In a post from eMarketer, according to the The. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We hope you enjoy digging into the numbers. Usage : 86% of B2B firms are using social, compared to 82% of B2C. Source ). Source ). Source ).

5 Marketing Stats for New Business in 2014


population, or 143 million mobile Internet users (eMarketer 2013). 89% of marketers say email is their primary channel for lead-generation (Forrester Research). OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Please forgive me. How mobile-ready is it?

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. We’re all hungry for data. General Social Media Statistics.

11 Must-Subscribe Marketing News Blogs and Websites


eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? So where can you go to make sure you're in the know?

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What You Need to Know This Morning: June 5, 2013


Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. Happy Wednesday, marketers. Thanks to your overwhelmingly positive response yesterday , we''re going to keep this post theme going. So sit back, sip your coffee, and catch up on the news. 1) Amazon Ad Sales Surging.

Top 10 B2B Companies on Twitter

Social Media B2B

Forrester ( @Forrester ). eMarketer ( @eMarketer ). As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. We will review this list on a monthly basis to see how it changes.

Best Social Media Stats, Facts and Marketing Research of 2010


by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer. Social Media Facts and Stats. Adam T.

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Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry


I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. ‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours). 2) Read. All the Time.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


Social media is powerful in its numbers, influential in its reach, and has gone beyond the so-called “Tipping Point” according to this latest eMarketer report. And because of the connections they are making online, your customers are using social media now more than ever to make business decisions, according to this report from Forrester. The good news is that you are not alone!

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Lack of ROI Measures Threatens Marketing Budgets

Tom Pisello

Wednesday, August 04, 2010 Lack of ROI Measures Threatens Marketing Budgets According to an article by eMarketer, “Is the Click Still King?&# , marketers are still having a hard time connecting their investments to tangible bottom-line impact. According to eMarketer however, this is not the case today. eMarketer Posted by Tom Pisello at 7:05 AM Email This BlogThis!

Marketing Edge

Marketing Edge

Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. The numbers from an eMarketer report this summer show 86 percent of U.S. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Here is a longer list.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

Dwight Griesman, ( @dgriesman ) CMO at Forrester Research: “A social brand engages in listening and conversation with its customers and potential customers on topics of interest to those communities in order to build trust and credibility that will further its business objectives.”. From the moment we wake up, brands bombard us with attempts to get our attention. Make us fall in love.

Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Modern B2B Marketing

eMarketing Paris (April 8-10) – Paris, France. Forrester’s Forum for Marketing Leaders EMEA (May 13) – London, UK. Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. March. April.

9 Awful Ways We Push Customers Away


According to a study by Forrester Research , 44% of online shoppers considered live chat one of the most important features of ecommerce sites. An eMarketer study shows that most buyers who use live chat -- a whopping 63% -- were likely to return to the site for a repeat purchase. Picture this. You''re the owner of What made Patty leave? What went wrong? steps long.

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8 Key Mobile Marketing Trends


According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million. Trend 1 - Mobile Advertising Spend is on the Rise. billion!