Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!”

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. In the U.S.,

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Vidyard

APRIL 19, 2017

According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. According to eMarketer , customers rated the phone as the most frustrating form of customer service, followed by digging around the website, live chat, and email. Here’s why.

Video Marketing 105

Video Marketing Emarketing Multi-Channel Forrester 105

Marketing Insider Group

AUGUST 11, 2015

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. My interpretation of these results starts with an understanding that the B2B buying experience has fundamentally changed.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Jill Konrath, author of SNAP Selling.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. In fact, a Forrester report stated engagement with brands on Instagram is 10 times higher than Facebook and 84 times more than Twitter.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Biznology

MAY 25, 2015

source: eMarketer ). source: Forrester ). (source: BrightEdge). 63% of search engine optimization marketers believe search engine ranking will be more important this year. source: BrightEdge). Just having the word ‘video’ in a search result title or meta description improves click through rates by an estimated 55%. source: Optimus).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. What is the share of ad spending for different media?

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Exo B2B

MARCH 29, 2018

This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Five to ten years, according to Gartner, in opposition to Forrester. As for the rest… In fact, the vast majority of leaders are lagging.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Content Marketing Institute

MARCH 23, 2018

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

JUNE 19, 2014

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Mobile ad spend will continue to track this upward trend in mobile traffic. billion, which will make up almost a quarter of overall global digital ad spend.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly. Know which channels work for you. The number is projected to grow by 7.2%, which will make it a total of 46.9

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. Source : Forrester Research. Source : eMarketer. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion. Interactive spending will climb 9.2%, to $51.5 billion this year. B2B interactive marketing spending will climb to nearly $4.8 billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Short Termism. Ardath Albee Recommends. Download the Guide: Design Nurturing Programs to Drive Sales.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 7) eMarketer. Sounds almost too good to be true. It’s easy to search statistics by recency, category, and type of research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

JULY 20, 2011

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Of the remaining 21%, 70% are discarded by sales as not being qualified.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.”

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

JULY 31, 2013

Source: Forrester Research ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). 17 Must-Read Stats About Website Design and Optimization. 1) 40% of people will abandon a web page if it takes more than three seconds to load. Source: Econsultancy ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

AUGUST 30, 2007

Download your copy The expert authors and advice includes: Trash Talk And Delete Buttons: A Candid Letter From Your Prospective Client Jill Konrath , author of Selling to Big Companies More Is Not Better If You Dont Know How To Nurture Brian Carroll , CEO of InTouch Inc and author of Lead Generation for the Complex Sale Find Out What Your Sales Team (..)

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! At the thought-leadership level, Ardath Albee provides a roadmap for content creation and targeting in her new book, eMarketing Strategies for the Complex Sale. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. No wonder most marketers are miserable ! Digital Ads Might Be the Next Financial Bubble to Burst. billion by 2024.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

JULY 19, 2011

According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. Google reports that roughly 50% of B2B queries are conducted on smartphones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40